Mountain Dew Essay Example | Topics and Well Written Essays - 2000 words

Mountain Dew - Essay Example It has gained the position of No. 1 competitor of Coke, which stands for kinship and a brand that nation cares for. Come year 2000 and Pepsi Co, along with BBDO, its advertising agency for decades are facing a challenge to change it advertising strategy to suit the market needs. Close rivals in CSD and non CSD segment are increasing their advertising bumdgets, which Pepsi Co. is reluctant to. Extreme sports and alternative sports have been over used and left with less fizz to be continued as an advertising strategy. The decision becomes even more crucial in light of decreasing sales of Pepsi and Diet Pepsi, partly due to increase in prices of 5% across market segment and partly due to the increasing awareness of the consumer base of what marketing strategies are and why brands are popular. On the other side, functional drinks market is fast picking up with brands like Redbull creating a niche for itself. The board of senior members of Pepsi Co and BBDO are brooding over the decision of selecting and producing adverts which will convey that idea of Mountain Dew standing for an Exhilarating experience without overexposing extreme sports. SWOT Before analyzing the situation in deep it is important to keep in mind what Mountain dew as a brand and as a product stands for. Following is the SWOT for Mountain Dew which will be considered while making the final decisions Strengths ïÆ'Ëœ Mountain Dew is a product offered by Pepsi Co., a company with very strong market presence and very high brand value ïÆ'Ëœ Brand can be identified with terms like ‘advernturous’, ‘exciting’ ,‘cool’, ‘Daring’, ‘Courageous’ due to which it has a niche in the market segment of 18 – 29 year olds... s The teen KPIs are encouraging & an opportunity to create a better brand awareness exists It’s a product in flavored drink segment which is growing unlike the CSD cola market Threats Other companies have used the Extreme sports as a communication medium and increasing their budgets for advertising and communication Introduction of functional and non CSD drinks which today’s consumer is drifting to provide its health benefits and current ethos Other copy cat flavored drinks More stress on the managerial judgment for selecting the best communication strategy rather than relying on hard data. Though it has worked in part, this decision might or might not lead to desired results and is risky. Issues 1) Eight years of exploiting the theme of Extreme sports has left it with no juice. Other companies have started to exploit it, even those who are not in the beverages industry like GE, Mars and FedEX. Mountain due is also in need of broadening its consumer base from 18 - 29 ye ars olds to overlap with 20 – 39 year olds. It needs a more generic appeal and hence use of extreme sports is questionable 2) Pepsi Co. since ages have believed in keeping the content right rather than flooding the media with its ads. They believe in game of content rather than volume. This means Mountain Dew has a limited budget to spend on its media communications as compared to nearest competitors who are ramping up their spends on the same. 3) When Mountain Dew was bought in 1964 by Pepsi Co. it had its own niche of ‘flavored’ soft drink. Today not only has it lost its niche, but also is facing competition from non CSD drinks like Getorage and functional highly caffeinated and sugary drinks like Redbull. It is hence crucial to take this brand to a next level by broadening the target market

Ho Chi Minh City Essay Example for Free

Ho Chi Minh City Essay Trung nguyen is the most famous coffee brand in Vietnam. It was created in 1996 by Mr. D? ng Le Nguyen Vu. During student life in medical school of Tay Nguyen, Mr. D? ng had a question about coffee farmers’ life. Although the price of a cup of coffee wasn’t cheap, but why, farmers were still poor. This question encouraged him to find the answers. He and his company suffered from many accidents, but they kept on trying. Those experiences brought them a good background for opening more shops and expanding their business widely. And in early 2004, they introduced G7 to the customers. This step turned Trung Nguyen history to the new page, they became the biggest and the most famous firm selling high-quality coffee powder. II. Strategy Trung Nguyen first opened their first coffee shop in Ho Chi Minh City in 1998 and received some positive feedbacks. In 2001 they had built over thousands coffee shops all over Vietnam and became top-rated brand in Vietnamese coffee industry. They did Franchising, the step which was different from all other Vietnamese firm, they were the first. After 5 years, Trung Nguyen not only could gain the trust, the belief of Vietnamese customers but also customers in other countries like Singapore, Japan, Cambodia, etc. In 2006, Trung Nguyen invested and built the biggest high-quality G7mart system of stores for selling products. In June 2012, Trung Nguyen created the new strategy. That was creating the string of quick shops, which allows customers to choose some various kinds of coffee beans and the owner of the shop will mix them together for making the customers’ own styles. The evidence for the development of this strategy is the profit which grows 15% per week Trung Nguyen’s customers are not only the elder, the people who understand clearly about coffee but also, they have products for the young, who begin drinking coffee like student, teenager, etc. III. Revenue-Potential Growth. Although the economics go down, Trung Nguyen still makes profit, and improves themselve powerfully. In 2011, their revenue and production improve up to 151%, and the first six months in 2012, they gain up to 178% compared with the same time in 2011. The biggest evolution of Trung Nguyen is their G7 powder became the leader of coffee powder in Vietnam at the rate 37. 8% In the near future, Mr. D? ng plans to join the world stock market and in the next 10 years, he tries to invest more than 800 million USD to build new factories and some additional options.

College Admissions Essay: I’m Not Deaf, and I’m Not Dumb! :: College Admissions Essays

I’m Not Deaf, and I’m Certainly Not Dumb! A hearing loss can present many obstacles in one's life. I have faced many issues throughout my life, many of which affected me deeply. When I first realized that I was hearing-impaired, I didn't know what it meant. As I grew older, I came to understand why I was different from everyone. It was hard to like myself or feel good about myself because I was often teased. However, I started to change my attitude and see that wearing hearing aids was no different than people wearing glasses to see. I attended the BOCES Program for the Hearing Impaired for eleven years. I initially liked BOCES but later grew to dislike this program. The teachers often made me feel incapable of doing what the "normal kids" were doing. I wanted to do more challenging things! I remember that one time I asked one of my teachers if I could take a Spanish class. Her reply was "NO!". She didn't think I could handle it because I had a hearing loss. I was persistent and took the class anyway. I did very well. I proved her wrong. But above all, I proved to myself that if I wanted something enough, I could do it. It was a great feeling! During my junior year of high school, I was transferred from the Boces Program to East Meadow High School. This was an exciting time in my life! I was finally going to attend classes with "hearing" students. So many emotions filled my head. I was happy but, on the other hand, I was scared. I thought these kids would tease me and not accept me for who I am. When I went into the classroom, every student looked at me as if I were different, but they liked me anyway. Much to my surprise, within a couple of days I had made friends. I quickly realized that they didn't think of or treat me as I were different. They saw me for who I am on the inside, not a person with hearing aids on the outside. Although I have a hearing problem, it doesn't stop me from living the life of a teenager. I enjoy doing things with friends and I am involved in school activities. I had the opportunity of joining Key Club this year and participating in their community-related services.

Family Reunion Essay

Have you ever been to or prepared a family reunion? It’s a great time for fun, food fellowship, reminiscing and also a big supplier for T-shirts. Many family celebrations are celebrated different from the way they’re celebrated on television. I attended my first family reunion when I was twelve years old, it was no ordinary family reunion; it involved my immediately family and also extended family, and lasted overnight. It was an overall fun experience and it brought me closer to my family and other unknown relatives. A family reunion on television is prepared and organized, unlike a family reunion in reality where it is sometimes unorganized. For example, a family reunion on television shows organization because they make sure everything is planned and there is no confusion such as what is going on each day of the weekend and no mix-ups or changes made and every family member has an invitation. â€Å"A family that prays together stays together†, is something my grandmother Medea would always say. I will be describing about the family reunion which brought my family and I closer together. Sadly, not all people, especially teenagers appreciate their family, getting acquainted night was our first gathering I did not realize how many family members I had, and I was very overwhelmed at first. I was reluctant to be involved and stayed close to my immediate family I honestly did not want to be where I was and also felt awkward after some time. I started liking it when we got a bit more involved in the activities, we played icebreaker games and there were a few speeches giving. The night turned out pretty fun and the family picnic was probably the most fun part of the reunion. After experiencing a gist of the reunion the night before I was ready to be more involved and reached out I got to know family members who I did not know. After a day it was as if I knew them my whole life this part of the reunion was probably the most active games were held again, and it was all laughs and good times. The family banquet was a formal event my Aunt Ariel was hosting and it closed the family reunion. The whole family gathered at the formal banquet where closing remarks were made and we spoke about the good time we had during the activities. The family reunion was concluded that we should do something like this more often, after this whole time, grandmother Medea, who was one of the older members in the family reiterated the importance of the family. Due to all the games and activities I did not realize that this reunion actually served a deeper purpose for me and it was just a very fun event. However, after much thought, I knew these words my grandmother spoke ‘’a family that prays together stays together’’ really had a lot of meaning behind them. By gathering all the members of our family, and joining together in prayer, meals and in good laughs a house that is divided cannot stand†, and family is a very important part of anyone’s life. Family is worth fighting for, also worth doing whatever it takes to see them more often or on regular basis.

Goss V Lopez Brief

i. Case Citation Goss v. Lopez, 419 U. S. 565 (1975) ii. Facts Public school students from Columbus, Ohio brought this suit. They claimed that their constitutional right to due process was violated. The students were suspended without hearing prior to their suspension. They were suspended for destroying school property but principals can only suspend up to 10 days or expel them. If suspended they must notify parents without 24 hours and give the reasons. Students may appeal to the board of education. iii. Primary Issue Can students be suspended without due process? No iv. Decision or conclusion of the courtGoss established that due process is required when a student is suspended. It also established that you can’t suspend a student for more than 10 days and you have to notify the parent. Due process will be required depending on the severity of the consequences of the students. When it is a longer and severe case you usually are required witnesses. v. Reasoning Under Ohio law you have a right to public education. School has the authority to establish code of conducts however; authority is subject to constitutional limits. Students have a right to education under the Fourteenth amendment.The court reasoned â€Å"Having chosen to extend the right to an education to people of appellate class generally, Ohio may not withdraw that right on grounds of misconduct, absent fundamentally fair procedures to determine whether the misconduct has occurred, and must recognize a student's legitimate entitlement to a public education as a property interest that is protected by the Due Process Clause, and that may not be taken away for misconduct without observing minimum procedures required by that Clause. † Reference: http://en. wikipedia. org/wiki/Goss_v. _Lopez

Did Jane Austen intend Henry Tilney to be a traditional hero Essay Example

Did Jane Austen intend Henry Tilney to be a traditional hero Essay Example Did Jane Austen intend Henry Tilney to be a traditional hero Paper Did Jane Austen intend Henry Tilney to be a traditional hero Paper Essay Topic: Literature A traditional Gothic novel usually requires the roles of a hero and a villain. Northanger Abbey is Gothic in genre, but Jane Austen is also mocking the Gothic genre. It is possible that she doesnt want a typical hero or villain. The dictionary defines a villain as: A person guilty or capable of great wickedness, scoundrel; character in a play whose evil actions or motives are important in the plot. General Tilneys wife died of an illness prior to the start of the novel, leaving the General a widower. General Tilney is a father of three, he has two sons and a daughter. It is the eldest son, Frederick, who is most like the General. The other two children, Henry and Eleanor, are not really like their father at all. Frederick and the General both have naval status, they are alike in career pattern. They are also alike in personality. General Tilney is extremely self important, which means he has a high opinion of himself or is pompous. An example of this is when he finds out that Catherine is not an heiress. Jane Austen describes him as: Enraged with almost everybody in the world but himself. The General is also shallow and hypocritical, which is shown when Eleanor makes a good marriage and Jane Austen tells us that never had the General loved his daughter so well in all her hours of companionship, utility and patient endurance, as when he first hailed her Your Ladyship! The General is also presented as a cruel and heartless man. This is shown best when he all but throws Catherine out with no money or servant to accompany her. He gives her a carriage which causes her to suffer the social indignity of returning home in a public vehicle which would have been inappropriate in the time in which the novel was set. Also she did not even get a choice of the time she was to leave and Eleanor was forced to tell her that she had to leave, telling her that: Tomorrow morning is fixed for your leaving us, and not even the hour is left to your choice; the very carriage is ordered, and will be here at seven oclock, and no servant will be offered you. The General has limited judgement, which is shown by the ease with which he believes John Thorpes lies about Catherine being an heiress. General Tilney is a greedy man. An example of this is his encouragement of a good relationship between Catherine and Henry whilst he believes Catherine is an heiress. When talking about the breakfast set, after mentioning that he had seen some more that he would have liked to buy, Jane Austen says of the General that: He trusted, however, that an opportunity might ere long occur of selecting one- though not for himself, suggesting that he hoped Catherine and Henry might get married and that she might provide it. He is shown to be selfish by his desire for his children to make good marriages for his own ends, regardless of their own happiness. Looking at the negative personality traits above that are usually needed to make somebody a villain and the negative personality traits that the General possesses, it is easily seen that General Tilney is not a villain. General Tilney is only a villain in the eyes of Catherine who becomes convinced that the General had killed his wife who, in reality, had died of a serious illness. General Tilney doesnt seriously affect the plot, as Catherine and Henry get together anyway, which a villain would. Although General Tilney is not an endearing character and is selfish, self important, greedy, shallow and unkind, he is not evil and is not a villain. The dictionary defines a hero as A man admired for achievements and noble qualities. Chief male character in a poem, play or story. A typical hero in a Gothic novel would be handsome, he would save the girls life and carry her off into the sunset. He would also display other heroic qualities such as being incredibly strong and brave.. Jane Austen makes it clear that Henry Tilney is none of these things. He is described in the introduction as less dashing and handsome than his brother and no mystery attaches to his birth. Henry could be described as an anti-hero. However Henry is the complete contrast to his father. Henry has a subtle manner and is quite witty. Henrys wit is sometimes unexpected and bizarre, for example his knowledge of muslin: But then you know madam that muslin always turns to some account or other Henry has a whole conversation on muslins with Mrs Allen and Catherine almost calls him strange because of this. In the novel, Henry is often a source of humour, especially in his teasing Catherine about her Gothic fantasies, which he did a lot on their journey to Northanger Abbey. Henry teasingly asks Catherine And are you prepared to encounter all the horrors that a building such as what one reads about may produce? -Have you a stout heart? -Nerves fit for sliding panels and tapestry? He has strong principles and integrity. If somebody has integrity they are a man or woman of their word. Henry shows his integrity in his relationship with Catherine he feels himself bound as much in honour as in affection to Miss Morland. Even though his father forbade it, Henry returned to Catherine in Fullerton, so he is quite romantic. Henry takes his professional duties, in Woodston, seriously the engagements of his curate at Woodston obliging him to leave them. Henrys personality has mainly good qualities. However it does contradict itself in that he is unusual, for example he says I have no patience with such of my sex as disdain to let themselves sometimes down to the comprehension of yours. This means that he has no patience for men who dont understand women, which would have been unusual at the time. He is shown as ordinary, when he visited Catherine in Fullerton, he sat, most civilly answering all Mrs Morlands common remarks about the weather and roads. But heroes are extraordinary and that, Henry is not. Henry is not a hero, he is too odd and domesticated to be a conventional hero. For example, Henry says to Catherine when he knows that she will be visiting him at Woodston, I must go and prepare a meal for you to be sure. This shows that he is domesticated, as most men in those times would not have thought about the cooking. But, Henry is the closest thing to a hero in the novel. Henry could, however, be mistaken for a hero because of his romantic side and his returning to Catherine.

Free Essays on Idealism

Plato’s Allegory of the Cave After reading this article I think it could be interpreted a couple of different ways. While reading it many different comparisons came to my mind regarding teaching and interaction between student and teacher in the learning environment. When asked what Plato values in this allegory, I’m not exactly sure. I think he values the prisoner and their ability to adjust to their ascention, whether or not they will adjust for the better or for the worse depends on his or her instructor. It could be said that Plato believes education and higher learning to be important, which correlates with this allegory. I think that one of Plato’s points is that the â€Å"ascention† or learning at a higher level is not for everyone. He quotes Homer in saying that it is â€Å"Better to be the poor servant of a poor master,† and to endure anything, rather than think as they do and live after their manner? I think this is very true in today’s society, some people believe that their place is in medicine or law, and others are content with less pretigous titles. Another point I agreed with was when Plato talked about the prisoner being taken to look at the night sky with the moon and stars. Plato said that the prisoner would be able to see the night sky much better than being forced to look at the sun and be dazzled by it, because in the cave his eyes had grown accustomed to the poor lighting and was therefore more suited to it. I think what this relates to in education is that every student is different and therefore individuals’ learn in different ways. It is the responsibility of the instructor or teacher to be able to teach in a way that their pupils can understand best. In the story the prisoner was pained and irritated when they had to look into the sun, that was only natural given their prior circumstances and environment. Yeah, maybe some of the prisoners might be able to handle the sun and even ... Free Essays on Idealism Free Essays on Idealism Plato’s Allegory of the Cave After reading this article I think it could be interpreted a couple of different ways. While reading it many different comparisons came to my mind regarding teaching and interaction between student and teacher in the learning environment. When asked what Plato values in this allegory, I’m not exactly sure. I think he values the prisoner and their ability to adjust to their ascention, whether or not they will adjust for the better or for the worse depends on his or her instructor. It could be said that Plato believes education and higher learning to be important, which correlates with this allegory. I think that one of Plato’s points is that the â€Å"ascention† or learning at a higher level is not for everyone. He quotes Homer in saying that it is â€Å"Better to be the poor servant of a poor master,† and to endure anything, rather than think as they do and live after their manner? I think this is very true in today’s society, some people believe that their place is in medicine or law, and others are content with less pretigous titles. Another point I agreed with was when Plato talked about the prisoner being taken to look at the night sky with the moon and stars. Plato said that the prisoner would be able to see the night sky much better than being forced to look at the sun and be dazzled by it, because in the cave his eyes had grown accustomed to the poor lighting and was therefore more suited to it. I think what this relates to in education is that every student is different and therefore individuals’ learn in different ways. It is the responsibility of the instructor or teacher to be able to teach in a way that their pupils can understand best. In the story the prisoner was pained and irritated when they had to look into the sun, that was only natural given their prior circumstances and environment. Yeah, maybe some of the prisoners might be able to handle the sun and even ...