The Meaning and Pronunciation of Subarashii

The Role Of Lgbtq Characters On Our Self Chosen Identities...

Streaming media (i.e. any electronic device that can access the Internet to view and download content) can help us understand why a popular culture trend is important to a particular culture and how it affects the rest of society. Thus, I will be looking at the importance of LGBTQ characters by using the ethnography of communication perspective. LGBTQ stands for: lesbian (females sexually attracted to females); gay (males sexually attracted to males); bisexual (males/females sexually attracted to both genders); transgender (persons breaking society’s gender norms by defying rigid distinction between male and female); and, queer/questioning (persons exploring options to understand their sexual orientation and gender) (Brym Lie, 2015). Ethnography of communication is a discourse that investigates how we would react to each other’s dissimilar social and cultural practices and beliefs within a particular culture (Duranti, 1985). LGBTQ characters impacts our confidence in o ur self-chosen identities and sexual orientations because the characters’ experiences can empower us to dissuade others from controlling our lives and taking away our rights. This discourse analysis will have four components. First, I will discuss why others would use the status quo to evaluate this trend in societal structures such as the criminal justice and health care systems. Next, I will be using speakproductions’ (2013) uploaded music video, ‘Define Me’, to argue how the criminal justice and healthShow MoreRelatedGroup Counseling Reflection Paper4779 Words   |  20 Pagesconducive to positive growth for all the group members and the group itself. I have learned that professionally I must continue to be self-aware and examine how I react to my client’s issues throughout a group session. This self-awareness will help me identify barriers in my counseling and can give me further insight into my clients and the group dynamics. Accordingly, self-awareness remains important to me personally and professionally because it motivates me to adopt a multicultural perspective. RealizingRead MoreLgbt19540 Words   |  79 PagesWhat Is LGBT? LGBT stands for lesbian, gay, bisexual and transgender and along with heterosexual they describe peoples sexual orientation or gender identity. These terms are explained in more detail here. Lesbian A lesbian woman is one who is romantically, sexually and/or emotionally attracted to women. Many lesbians prefer to be called lesbian rather than gay. Gay A gay man is one who is romantically, sexually and/or emotionally attracted to men. The word gay can be used to refer generally

The First Day free essay sample

The set-up for the beginning of the story describes the narrator’s social status. It appears that when the narrator was young, she came from a low income family, her mother states: â€Å"You gonna go there and learn about the whole world† (Jones 29). The mother says these words as if she was aiming for her child to achieve a great goal, the narrator says: â€Å"For as many Sundays as I can remember, perhaps even Sundays when I was in her womb, my mother has pointed across I street to Seaton†¦Ã¢â‚¬  (Jones 29). This indicates that it was her mother’s dream to initiate her daughter’s studies in what she believed was the best school. A parent of higher income would not dream to send his or her child to a high class school; the parent would just do it. Also, the narrator gives an in-depth description of the preparation that she endures as her mother attempts to perfect her appearance, wanting to make the impression that her daughter belongs at school, and does not deserve a life in poverty. Furthermore, the narrator gives another hint of her past social status when she says: â€Å"I am learning this about my mother: The higher up on the scale of respectability a person is-and teachers are rather high up in her eyes- the less she is liable to let them push her around† (Jones 29). If the narrator’s mother considers teachers to Pg. 2 be of a higher social status, then, this would mean that the narrator’s mother either did not have an education or did not complete her studies, which is relatively common among people of extreme poverty. The story continues, and it shows her mother’s determination in giving her child a better future. This is observed when the narrator’s mother doesn’t give up after she was told that because of the location where she lived she couldn’t get her child to attend Seaton Elementary School, which was the school she always wanted her child to go to. The narrator’s mother doesn’t give up and tells her daughter, â€Å"One monkey don’t stop no show† (Jones 29), showing her intensions to continue on looking for a place where her daughter can be educated. Eventually the narrator’s mother does find a school which would take her daughter, but the encouraging attitude is quickly veiled when during her admission to the new school, the narrator finds out that her mother cannot read and write. The narrator learns that this is not normal, even though she is very young, she could identify that her mother doesn’t have the ability to read or write like the rest of people. This was the beginning when the narrator, even though young, begins to understand that there was going to be a change in her life. Her mother lets her know this by cutting short a game they always use to play, she makes her understand that this was a significant situation, and even though she didnt quite understand, things were going to be different from that point forward. Based on the aforementioned passages, which serve as supporting evidence, and the puzzle I would intent to explain next, I believe is very clear that the narrator’s shame of her mother began on her first day of school. I built this argument because according to the story this particular day was the beginning of a change in the narrator’s life; she stated: â€Å"On an otherwise unremarkable September morning†¦Ã¢â‚¬  (Jones 27), she clearly points that this was a â€Å"remarkable â€Å"day in her life, a day she cannot Pg. 3 forget. Through the book scenarios, we learned that by being able to go to school, the narrator is probably on a much higher social level than her mother ever was, and by having an education the narrator was able to grow out of poverty and despites the fact that she was ever poor. In addition, the fact that her mother was not able to read shamed her to the core, and her humiliation did began her first day of school, when she realized that she was poor and her mother was an uneducated woman; that is what the narrator was ashamed of. Thickening the plot, the story also suggests that because that her mother was no â€Å"push† over among people of higher class, it could have created several arguments as the narrator grew intellectually and socially. Perhaps, being â€Å"now† and educated woman, she rather admit to be ashamed of her mother because she had extreme arguments with her, and would blame her mother’s ignorance to her new world and social life, but the narrator would not accept that it was because her mother couldn’t read; after all, this would be too awful since deep inside she knew that it was her mother who made her into the accomplished person she is. But the shame on her mother did in-fact started when she became aware that her mother was illiterate. It is sad that a child would be ashamed of her own mother, especially after she made every effort to see her child succeed. Being an immigrant from another country, I knew the sacrifices my mother had to endure in order to provide me with a better future, but in-turn I continued my mother’s dreams through my successes in life and pride all her sacrifices. The narrator never realized that she inherited the feel of superiority and arrogance from her mother: As the narrator’s mother left the school, her footsteps signified strength, diligence, determination, and the endurance she was passing on to her daughter. The mother understood that this was going to be the start of a new life for her daughter in order to make sure that she would never be like her, but she was indeed. Pg. 4 Citations * Jones, E. P. (1992). Lost in the city, the first day.

The Culture of the Huaorani of Ecuador free essay sample

This territory includes Yasuni National Park, one of the most bio-diverse places on the planet. Unfortunate for the Huaorani, it also includes hundreds of kilometers of oil pipes and several oil company stations that are having a devastating effect on this fragile tropical ecosystem† (Cuna, 2007, para. ). Due to encroachment on their territory by outsiders, there are fewer than 2,000 Huaoranis left today. In this paper, I will provide an overview, as well as analyze and evaluate how the foraging mode of substance impacts the Huaorani through the following aspects of culture: Beliefs and values, Gender relations, and kinship. â€Å"The Huaorani were contacted only 50 years ago. Before that time, these hunter-gatherers were roaming in small groups on an area three times bigger than their present day territory. Recently, the Ecuadorian government granted the Huaorani communal rights over their current territory. However, the government maintains ownership of the minerals and oil that lie beneath; thus the Huaoranis do not fully own their land† (Cuna, 2007, para 2). We will write a custom essay sample on The Culture of the Huaorani of Ecuador or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Huaorani are a semi-nomadic horticultural society and are considered foragers as they hunt for animals and gather fruits and berries. They move from area to area based on availability of food sources and plant crops no matter where they go. They are a secluded group of people within the rainforest of Ecuador and are not familiar with normal Ecuadorian culture† (Lu, F. E. , 2001). Although the rainforests are slowly disappearing, the Huaorani continue to embrace most their own distinct culture and way of life. The beliefs and values of the Huaorani are distinctive and based on their environment. According to the book, Nature Social Theory, â€Å"the belief systems of the Huaorani people, the whole world was once a forest and hence they consider the forest as their home while the outside world is considered as very unsafe. As result of this, this community has isolated itself from other communities that live outside the forest. According to them, the aspect of living in the forest offered protection from witchcraft and other attacks from their enemies. Just like many of the hunters and gatherers, the forest and rivers are considered as the most significant aspect in life among the Huaoraniâ€Å" (Franklin, 2001, p. 215). According to Franklin, Rival and other anthropologists who have studied the culture, the Huaorani believe animals and plants have a spiritual, as well as a physical existence. Although animals are hunted in the Huaorani community, there is respect given to animals, as they believe when people die they return to earth as animals and even more specifically as termites. The Huaorani hunt animals as their primary means of survival, but still believe the spirits of the dead animals have to be appeased otherwise they will cause harm to the humans. In hunting practices, they place considerable amounts of emphasis on snakes and jaguar. The snake, or more specifically the anaconda, is considered to be the most evil force in this community’s belief system, while the jaguar is considered as the most significant revered and majestic animal. The Huaorani people believe when someone dies, the soul starts a journey towards heaven. On the way, in the middle of the path, a giant anaconda obstructs the way. Only the brave soul can jump the snake and reach heaven. Whoever fails, returns to earth as a termite, and leads a miserable existence. Additionally, the Huaorani people do not hunt jaguar and therefore are restricted from eating its meat. The history of the Huaorani community states that the people originated from the mating between a jaguar and an eagle. Anyone who kills a jaguar would anger the spirits as they have killed a prophet of the forest able to communicate both medical and spiritual knowledge with the elders. Additionally, some elder warriors are believed to have special powers to transform themselves into the jaguar. Gender relations of the Huaorani may vary but ensure equal distribution of responsibilities. Generally, the males support the family by means of hunting. They typically hunt using spears or blowguns. The Huaorani men cut small areas of trees so the women can harvest necessary crops for rituals and consumption. The men are the defenders of their land, and will participate in combat if necessary against intruders (Lu, F. E. , 2001). While it is very uncommon to find, women can hunt to support their family as well. However, their primary jobs within their groups are to care for the children, plant and harvests crops, as well as maintain their homes. Everyone has their own chores to do within the home, so that the chores are equal (Lu, F. E. , 2001). Within the nanicabo chores are jointly undertaken, and all food and material goods are shared. There is sexual division of labor, on which men take the priority responsibility for hunting while the women take primary responsibility for gardening, gathering from the forest, cooking, and child care; however, among the Huaorani all of these lines are fluid and flexible (Robarchek and Robarchek, 1998, p. 104-6: Yost, 1981, p. 691). The social organization of the Huaorani people denotes an amazing continuous adaptation to their environment. They are highly skilled and have vast experience in hunting and warring. In this case, despite the various differences in gender roles among the members of this community, there is equality in most of the activities performed. Men and women are more or less considered as equal irrespective of their differences in roles. This means no one is considered as superior to the other especially, when it comes to looking for food. In the past, the Huaorani community was known as a hunter and gatherer community where men were mostly the hunters of large animals and hence the main bread winner in this community† (Rival, 2002, p. 54). â€Å"In this case, the main bread winners usually provided the large part of the meals in this community and hence men were considered as superior to women† (Ziegler-Otero, 2004, p. 152). Women, on the other hand, were known as gatherers of fruits and hunters of small animals. These gender roles influenced the hunting and gathering mode of subsistence of the Huaorani people as each gender has a role to play in provision of food† (Ziegler-Otero, 2004, p. 152). â€Å"Despite the fact there is a sense of equality in this community, men are mostly considered as the head of families and the entire community and hence their decisions in how the hunted food should be gathered is considered as the final† (Rival, 2002, p. 51). Additionally, the men also take on the more labor-intensive work within the community.

Communication is an aspect of life that all people, young and old, need in their lives as there are endless possibilities of expressing one’s emotions The WritePass Journal

Communication is an aspect of life that all people, young and old, need in their lives as there are endless possibilities of expressing one’s emotions Introduction Communication is an aspect of life that all people, young and old, need in their lives as there are endless possibilities of expressing one’s emotions Introduction Communication is an aspect of life that all people, young and old, need in their lives as there are endless possibilities of expressing one’s emotions and thoughts therefore there are endless possibilities of communicating regardless of whether it is effective or not. Communication can be verbal and by having a verbal conversation with someone or simply using facial expressions, one can trigger a reaction to something that was said or done. People can also use their body language to express their feelings or attitudes such as hunching over which indicates boredom or tiredness. Whether people fight or converse, they will always be communicating and this communication will always effect the interactions between humanity. How people interact with one another depends on a variety of aspects such as; moods, awareness, emotions or voice projections. Sometimes individuals interact by masking their feelings behind their words or by listening to and understanding others whereas others will comment whenever and wherever the opportunity to do so arises. Unfortunately, in our generation, people interact in ways that are influenced by the society in which they live. When living in an urbanized society it is unlikely that an individual will not be influenced by developments such as technology which has become a commodity each individual must have because it makes global networking easier and allows for an increase in multi- tasking and complex learning tasks to be done faster and at a cheaper rates. Although technology has made life easier and more interesting, by means of being able to â€Å"surf the net† and play video games or Nintendo games, it has also limited face-to-face interactions between individuals and made it more ‘acceptable’ for society to express their feelings using emoticons, such as smiley faces, to communicate with others on an ‘emotional’ level. In past generations letters were used to interact and it was considered sophisticated.   Children were taught to play the piano and politely address any individual. Then again they did not have technology to rock their world. Children today use their phones to send messages to their siblings who are just a room away from them. This contributes to the fact that when it comes to direct interactions with people children become withdrawn because they literally don’t know how to converse unless it’s done over a phone . Technology has its advantages but its disadvantages as well but people have managed to do without it. Some individuals have mastered effective communication, where the possibilities of communication range from using fear to get a reaction and/or giving empathy or being brave enough to listen to those they know weren’t initially interested in interacting with them at all. These people acknowledge how and why they feel the way they feel before engaging in any situation they are face with and then react appropriately to get the desired outcome. Many individuals use common sense to analyse others and their surroundings before interacting with them whereas others take it to a whole new level. Individuals use fear to interact but instead they get arrogant smiling. Showing arrogance may get them an elegant reserve or endless expressions of anger or aggression. Some speak uncontrollably and overload others with information they’ll never retain or they talk compulsively get rid of the person. Others blatantly show their lack of interest while others never succeed in getting their point across Communication can always be effective just as the author, Donovon said, â€Å"Real communication is happening, if you feel well and are being understood while you understand† and the possibilities never end Bibliography www.wikipedia.org   Retrieved on Friday the 1st April 2011. www.suite101.com Retrieved on Friday the 1st April 2011. Eziearticles.com Retrieved on Thursday the 5th April 2011. www.dynamicflight.com Retrieved on Friday the 6th April 2011.

Low Incomes essays

Low Incomes essays Low incomes I sometimes forget how fortunate I am. Fortunate that I don ¡Ã‚ ¯t have to worry about I can afford to buy or eat today or this month to survive. About 31 million people in this country suffer from food insecurity. Food insecurity is a problem in our society and hunger is not the only problem, nutrition is as well. This subject discusses five primary strategies that are used to meet these family needs for food and nutrition. It shows how educating families on these ideas gives them confidence and empowerment. my research was done in different Iowa counties. Focus groups were conducted, interviews, and case studies. Most of the case studies were data from low income mothers with young children of different backgrounds. Interviews were done by all ages between 16 and 46, the median being 31 years old, with different ethnicity. The researchers observed family grocery shopping, planning, and preparing and consuming meals. Data was collected and analyzed, and then categories were developed. Which are the five primary strategies. The results concluded in the five primary strategies. 1) Relying on others; help from extended family members, friends, and the community. For example, going to Costco for large quantities, splitting the costs and the quantities for cheaper deals. 2) Adjusting Resources; how each one uses government benefits differently and to their advantage. 3) Reducing Food Consumption; some families feel the food is secondary to other needs such as rent and utility bills. 4) Making trade-offs; the balance of time and energy. Making a quick dinner is easy, but it is less nutritional and probably less complaints from the family. 5) Acquiring Nutrition and Shopping Knowledge and Skills; EFNEP and FNP, helped develop strategies to stretch family resources. These five strategies is how many low income families get by ...

The Main Objective Of The Copyright Law Essay Example | Topics and Well Written Essays - 2000 words

The Main Objective Of The Copyright Law - Essay Example All intellectual property laws have the common goal of extending and controlling exclusive privileges over the products of creative work or intellectual works , offering the creator or the owner of those exclusive privileges with a limited monopoly as regards to that property , normally for some phase of time.(Nathan & Morgan 2008 :20). Copyright safeguards â€Å"original works created by the authors† that are permanent in nature and available in a corporeal guise of expression. The permanence need not be frankly discernible, as long as it may be expressed with the help of a devise or a machine. The following works are acceptable for registration with the copyright office provided they are original and creative in nature. †¢ Literary works †¢ â€Å"Lyrics and musical works† †¢ Play or drama with or without music †¢ Choreographic or Pantomimes †¢ â€Å"Sculptural , graphic and pictographic works† †¢ Audiovisuals and motion graphics †¢ Architectural works †¢ â€Å"Sound tracks or recordings† â€Å"Creative works are safeguarded by the Copyright Act†. Creative works may be in any of the following form viz. movies, video games ,poetry , CD-ROMs, plays ,videos , sheet music ,paintings , novels , recorded music performances , sculptures ,software codes, choreography , photographs and architectural designs. There should be some creative initiatives on the side of an author so as to receive a protection under Copyright Act. The Act does not quantify how much creativity should be there. For instance, a work should be more creative than that of a telephone directory where alphabetical records of telephone numbers exist instead of a creative selection of listings. It should be noted that an author’s creative ideas are not safeguarded by the Copyright Act. Thus, copyright protection is available only for an original, fixed, and creative expression and no protection is available for just facts or ideas on which the expression is footed. For instance, there may be prot ection availed for a specific novel, computer game or song about a marriage in space under copyright act but no protection is available to the underlying conception of a marriage in a star. Thus, permitting the creators to monopolize their conception or ideas would frustrate the underlying objective of copyright law, which is mainly aimed to encourage the authors or creators to invent or create a new work. Likewise, no protection is available under copyright law for the facts which may be either historical, scientific, news of the day or biographical info. For any discovery by an author which is available in the public domain, no protection under copyright law is available. For instance, anyone is at his liberty to employ the information which is contained in a book about how human heart functions, a TV documentary of the babyhood of erstwhile President George W Bush or a journal article on the lifestyle and natural beauties of the Andaman Islands – so long as they describe t he information in their own style and words. It is to be observed that real facts are not safeguarded under the copyright law even if the author splurges a lot of effort and time in divulging things that are not known early. For instance, if an author of a book on Andaman Islands

The Reasons for the Civil War in China Between the KMT and CCP Essay

The Reasons for the Civil War in China Between the KMT and CCP (1945-49) and why the CCP Won - Essay Example Although the Communists got permission to be part of the KMT in small numbers, Chiang started a purge of communists since he abhorred the Soviet interfering in Chinese political affairs. This eventually led to the Chinese civil war (Eastman 11). Following the collapse of the Qing Dynasty in 1911, which was the final ruling Chinese dynasty, China fell into the control of a number of significant, as well as lesser warlords within the era of the Warlords. Therefore in order to trounce these warlords, who succeeded in seizing control of the greater part of Northern China, it was necessary for the anti-monarchist, together with the national unificationist Kuomintang party, along with Sun Yat-sen, who was its leader, to seek the assistance of foreign powers. The efforts of Sun Yat-sen in obtaining assistance from the Western democracies bore no fruits these led to him seeking help from the Soviet Union in 1921. In favour of political convenience, the Soviet leadership instigated a dual pol icy for supporting for both Sun, as well as the newly founded Communist Party of China that subsequently instituted the People's Republic of China. This resulted in the struggle for power within China between the KMT, along with the CPC (Eastman 25). ... in the reorganization, in addition to the consolidation of, the KMT alongside the Communist Party of Soviet Union, leading to the CPC uniting the KMT, thereby developing into the First United Front. This is the same year that saw Sun Yat-sen sending Chiang Kai-shek, who happened to be one of his lieutenants to Moscow for some months' military, as well as political study. By 1924, Chiang got promoted to head Whampoa Military Academy, then later rising to fame as Sun's successor, thereby heading the KMT. The Soviets offered the majority of the studying items, organization, in addition to the equipment comprising, of munitions for the academy. Apart from that, the Soviets also offered education in various methods for mass mobilization. This assisted Sun Yat-sen in raising a number of devoted troops, with the intention of defeating the warlords militarily. On the other hand, CPC members also got the opportunity of joining the academy with the majority of them becoming instructors. Howeve r, the communist members got the opportunity of uniting the KMT on the basis of an individual. At that time, the CPC was still exceedingly small, having only 300 members in 1922, and in 19925, only 1,500 members while the KMT had 50,000 members in 1923 (Eastman 54). The split of KMT and CPC In the beginning of 1927, there was rivalry between KMT and CPC leading to a split within the revolutionary positions. The CPC, along with left wing of KMTmade a decision of moving the KMT government’s seat to Wuhan from Guangzhou, where the influence of communist was strong. However, Chiang, together with Li Zongren, whose armies conquered warlord Sun Chuanfang, progressed eastward towards Jiangxi. As a result of the leftists rebuffing Chiang's demand, Chiang condemned the leftists for going against

Puritans Paper Essay Example for Free

Puritans Paper Essay Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   America has become the world’s superpower for quite a long time since after the Depression Years. It is able to sustain its position then and now depending on anybody’s viewpoint. If the Religious Right, the Evangelicals or Fundamentalists, were to be asked why America is what it is today in the world’s affairs, they’d readily attribute it to the spiritual dimension: the favor of God is with this country since its pioneering days when the early Christians settled here from England. Among the pioneers are now popularly known as the Puritans.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Who they were, how they lived, what their basic or fundamental beliefs were, and how much they played a part to what America or even the world has become, no one could possibly estimate to its closest description. All we know is the heritage which they passed on to this great country. They played a great role in establishing the first free schooling, first formal education, and first American college, Harvard in Cambridge, and the first to write books for children expressing the distinct difference in communicating with this age level (Kizer). These were some of their contributions and they are no small feats if one has to consider their impact to civilization. This paper attempts in prà ©cis to describe the Puritans, peeking into their distinctiveness and their other contributions to the country and the world. Discussion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Puritanism was a movement within the Anglican Church in England during the time of Oliver Cromwell which was in reaction to the growing discontent regarding the religious, moral and societal practices of their day. They were considered dissenters and deemed that those in the leadership were beyond reform, hence, the many that set sail and settled in America during the colonial era. New England had become their home and from there, sprang the shapers of this country’s religious character. This was best attributed to the works of the great American preacher Jonathan Edwards and other leaders like him in what was recognized as the Great Awakening. The Puritans acknowledged only the tenets of the Bible, and only from its pages are the only valid or authentic laws which are to be applied to all aspects of living. It was the Puritans who tore away the established church’s ruling that only those in the clergy have the access to God. They somehow succeeded to remove the rituals and formalities that â€Å"Christianity† in general has accumulated from the early years (Johnson Woloch, â€Å"United States (History)†, 2006).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There are some myths or misinformation carried down the years that form a wrong perception of the Puritans. Firstly, the original/actual English Puritans were not a small group of dissenters, but in fact a big organized people who succeeded in the Parliament of England with Cromwell at the helm. However, this was not for long, the fact that some of them were forced to immigrate to America to escape religious and political persecution. Secondly, stories abounding about witchcraft trials and all that only came later after the hundred plus years that they have already settled and â€Å"multiplied† and successfully built their communities. From 17, 800 in population around 1640s, they grew to 106,000 by 1700. Being exclusive was forefront in their religious stand including the strong spirituality that spilled over their laws in communal living and relations. Nonetheless, their isolation was the main danger that they had posed to themselves. The apostolic church in the New Testament served as their model for way of living and the accountability is both individual and by church congregations wherever they were. They believed in predestination which actually affected their understanding of other aspects of their lives. One of which was what was termed as a strong Protestant work ethic (Kizer, â€Å"Puritans†). Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Much can be said about the reformation that started in England which was successful in their day and the migration to America that further changed the landscape of what this country has since become after they came. After spirituality that they protected and communicated down their descendants and shaped others who came to their influence, the Puritans’ foremost contribution is the intellectual development and progress that marked America. Religion was the fuel for this intellectual pursuit, and even scientific breakthroughs came about as a result of the Puritans’ emphasis in education. The resulting healthy economy, strong political convictions from the biblical emphasis, and consistent formal learning hallmarked the Puritans and perhaps no other group of people contributed much to the preservation of the American way of life even until today. Works Cited Page Kizer, Kay. â€Å"Puritans.† Accessed August 28, 2007 http://: www.nd.edu/~rbarger/www7/puritans.html 9k   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Johnson, Paul E., and Woloch, Nancy. United States (History). Microsoft ® Encarta ® 2006 [DVD]. Redmond, WA: Microsoft Corporation, 2005.

Changes of Hester Prynne in Hawthornes Scarlet Letter :: essays research papers

In Nathanial Hawthorne’s The Scarlet Letter, the reader meets the character Hester Prynne who as the novel progresses, one notices the changes in her character are very dramatic. The changes are both physical and in her mannerism’s. There are many significant events which took place before the start of the novel and during the novel. Some of these events that lead to this dramatic change include the affect of wearing the scarlet letter, the secrets which she keeps, and her daughter Pearl’s evil characteristics. By these events, Hester Prynne’s image is transformed throughout the time of the story. As Hester wears the scarlet letter, the reader can feel how much of an outcast Hester becomes. When walking through town, â€Å"†¦she never raised her head to receive their greeting. If they were resolute to accost her, she laid her finger on the scarlet letter and passed on† (Hawthorne, 127).She believes that she is not worthy of the towns acknowledgments and chooses to ignore them. The guilt that now rests in Hester is overwhelming to her and is a reason of her change in personality. The secrets which Hester keeps are because she is silent and hardly talks to anyone. â€Å"Various critics have interpreted her silence†¦ as both empowering†¦ and disempowering†¦ Yet silence, in Hester’s case, offers a type of passive resistance to male probing† (Elbert, 258). One may refer back to the scene at the beginning when Reverend Wilson is trying to get the name of the other sinner. As Hester refuses, one may see this as a foreshadowing for other events. Hester is a strong woman who would not tell a soul the secrets that interconnect Dimmesdale and Chillingworth. The secrets however begin to take a toll of Hester especially as Chillingworth comes to town and is dying to know who the father of Pearl is. As a living reminder of Hester’s extreme sin, Pearl is her constant companion. From the beginning Pearl has always been considered as an evil child. For Hester to take care of such a demanding child, put lots of stress onto her life. Hester at times was in a state of uncontrollable pressure. â€Å"Gazing at Pearl, Hester Prynne often dropped her work upon her knees, and cried out with an agony which she would fain have hidden, but which made utterance for itself, betwixt speech and a groan, ‘O Father in heaven- if Thou art still my Father- what is this being which I have brought into the world!’† (Hawthorne, 77).

Marketing Plan for Emirates Airline

e- Book Series Guide to Writing a Killer Marketing Plan Written by: Steven Fisher Confidential  ©2009 Network Solutions, LLC Purpose of this book You are either someone that has been doing marketing as a part of your professional career or you look at as that â€Å"thing you do to promote your business and attract customers to buy†. Regardless of where you are along that spectrum, you have arrived here because you have been charged by the CEO of the startup you work for to write a marketing plan for your business or you need to create one for your own business. You need to not just write just any marketing plan.You need to write a Killer Marketing Plan. One that your boss will say â€Å"awesome, let’s get started† and which will tell all those people who have been looking for a product or service like yours for a long time. This book is written for you. Marketing plans are sexy mistresses that tempt you to include all of the coolest of campaign ideas without th e sanity of budgetary constraints. While marketing is one of the more important functions of a small business, it is one that is limited by the budgets of that business and campaigns must demonstrate a return in order to justify their existence.Since I have written more marketing plans than I care to tell you, I can share with you my knowledge and experience of what has worked almost all the time, some of the time and none of the time. While this is not the single tome on marketing plans, I hope that this helps you balance the unlimited creative ideas with the budget you have to work with and find a mix that is both innovative and results in sales. I invite you to explore as many resources out there, some of which are mentioned at the end of this book. I don’t need to wish you luck.Just get started, get out there and crush it. Confidential  ©2009 Network Solutions, LLC Overview: Section 1: Product and Purpose Part 1 – 5 Section 2: Analysis and Competition Part 6 â₠¬â€œ 10 Section 3: Strategy and Action Part 11 – 12 Section 4: Financials in Plain English Part 13 – 15 Confidential  ©2009 Network Solutions, LLC Section 1: Product and Purpose Part 1: The Art of Marketing Doing marketing planning, which is captured in the marketing plan, is an essential organizational activity, considering the hostile and complex competitive business environment.Our ability and skills to perform profitable sales are affected by hundreds of internal and external factors that interact in a difficult way to evaluate. A marketing manager must understand and build an image upon these variables and their interactions, and must make rational decisions. Here is a great description of Marketing from HowStuffWorks: â€Å"According to the Dictionary of Marketing Terms, marketing is â€Å"the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and org anizational goals. What does that mean to you?It means marketing encompasses everything you have to do in coming up with a needed product or service, making potential customers aware of it, making them want it, and then selling it to them. So then, is sales considered â€Å"marketing†? Is advertising â€Å"marketing†? Often, you’ll hear sales functions referred to as â€Å"marketing,† but really sales is just a part of the larger marketing process, as is advertising. In the olden days (back 30 or 40 years), marketing did consist primarily of sales. Rather than having marketing departments, companies had sales departments with an advertising manager and someone who did market research.Sometimes they added a promotions manager or hired an agency to handle advertising and promotions. Things began changing as some companies grew larger and larger and began offering many product lines that warranted having their own brand managers, market segment managers and many more specialized positions that addressed and mulled over the needs of their particular markets. The need for a marketing department began to be seen as a vital part of business. The marketing department also takes most of the blame if a product (or company) isn’t successful, regardless of whether or not the fault actually lies there. Logically, your CMO or VP of Marketing would be in charge of this effort but in many startups you don’t have someone in that position so it is probably you with the ultimate responsibility. So my dear reader, I am here to the rescue to guide you through very important part of executing your overall business plan. Planning your company’s marketing program is a process much like the one you go through in writing the business plan. You go through phases of: †¢ What are you going to do with the plan? †¢ What are the company’s skills, strengths and weaknesses? Goal setting based on those strengths and weaknesses â € ¢ Setting strategies for achieving your goals †¢ Executing the plan †¢ Putting the numbers together to back up your words But before you dive into the plan, you should know what type of plan you are expected to write. Confidential  ©2009 Network Solutions, LLC Part 2: The Three Types of Marketing Plans Most of the time when you are writing the marketing plan, it is usually something that needs to stand on its own and in other cases it might need to be incorporated into another document like a business plan.So before we dive into the executive summary, it is important to understand that there are three marketing plan types with various content and sizes. Marketing Plan Type #1: The Marketing Plan for the Business Plan In a business plan, the sales and marketing section as part and parcel to the business plan, which is true, but it is not the entire picture. The business plan essentially holds the executive summary and key components, graphics and financials that suppo rt the greater business plan. This means that the data came from somewhere †¢ Page Range: Usually 3-6 Pages Marketing Plan Type #2: The Strategic Marketing PlanHere is a great description of the Strategic version of the Marketing Plan from Sheridan College Institute of Technology and Advanced Learning in Oakville, Canada: At the strategic marketing plan level, marketers are scanning the environment, pondering what is happening and looking for emerging or robust market segments which they could consider as target markets. The outcomes of such plans are clearly identified target markets and the strategies which will meet their needs, as identified in our analysis. Marketing plan objectives are typically on the level of sales, profit, return on investment or, for the larger firm, market share. Page Range: Usually 3-6 Pages Marketing Plan Type #3: The Tactical Marketing Plan Here is another great description of the Strategic version of the Marketing Plan from Sheridan College Insti tute of Technology and Advanced Learning in Oakville, Canada: Tactical plans, in contrast, presume the target market and marketing strategy as a given and don’t look much at the external environment. They deal with issues such as raising awareness or getting more returning customers. The main way to tell at which level you are working is whether your target market is a given or not.If you are scanning the environment, you are seeking new target markets or looking for subtle changes in your existing target markets; you are preparing a Marketing Plan. If however, you start from the premise that you know exactly who your target Confidential  ©2009 Network Solutions, LLC market is, you would then develop a range of tactics to reach them; this is a Tactical Plan. Many people mistakenly operate at the tactical level when they should be at the strategic level. For instance, suppose your product sales were poor, so you came up with a plan to advertise more. The result was an even f aster decline in sales.Why? People found even faster that your product was terrible. Had a strategic marketing plan been developed, we would have determined what consumers want, compared those desires to our product and made the appropriate modifications. †¢ Page Range: Usually 10 – â€Å"As many as people want to read† Pages Sometimes it is better to start big and widdle your way down There are different schools of thought on this one. The first being to write the tactical version with everything and then extract information to create the strategic and narrow further for inclusion in a business plan.The second is to write the strategic one first to focus your thoughts and have one person tighten it up for the business plan and a team expand on it so the tactical issues are worked out. This can be a problem because your financial projections might not be totally accurate and your plan will fail. I would offer taking the tactical plan and mapping out the sections w ith the abstracts so that all the issues are addressed, then write the strategic so there is a plan that others outside of marketing can digest and only when it is approved should it be tuned up and included in a business plan.Now you know so let’s get started Now that you understand what a marketing plan is, its purpose and the type you should write, let’s get to the heart of the matter. In Part 3 we will discuss the Killer Executive Summary. Part 3: Framing a Successful Marketing Plan In Part 2 we talked about selecting the right type of plan to fit your needs. Now that you have decided that, let’s get into the general structure of a marketing plan. Please note that this is a proposed outline and depending on your emphasis, this structure can and might change. Marketing Plan Outline Section I – Cover Page Section II – Table of ContentSection III – Situational Analysis (Market, Competitive Environment, Technological Environment, Socio-Polit ical) Section IV – Problems and Opportunities Section V – Objectives Section VI – Action Plan Section IX – Financial Data Confidential  ©2009 Network Solutions, LLC So there you go, a basic outline. I know that putting all this together might seem daunting, especially if you are not a marketing and sales person. Fear not, that is what we are here for and from here on out we will break down each section and subsection in detail so you understand what information is required and how to get it.Part 4: Killer Marketing Plan Summary Everyone who begins the journey of writing a marketing plan usually looks at the Executive Summary section early on in the process. A Marketing Plan Summary is usually 1-3 pages long and the goal is to summarize the entire marketing and possibly sales plan into something digestible by new readers and those in other departments who want to get to the bottom line. Don’t despair, the hard work you put into the marketing plan will be useful to some people, not all of them.Each reader is trying to get something different and the executive summary is the best way to give them the big picture so they understand their part in this area of the operation. When is the best time to write the Marketing Plan Summary? There are many schools of thought on when to write the Marketing Plan Summary, either write it first, write it along the way or write it at the end. I take a little different of an approach in that you should try and write it at the beginning and then re write it again at the end.There are two reasons for this: Reason #1 – Writing it at the beginning can focus you and force you to answer questions in the shortest way possible. This is an interesting and valuable exercise for many because they work to answer many of the hard questions and because it forces you to get in the habit of getting to the point. Reason #2 – Writing it at the end is great because you will revisit what you wrote an d either be on track with only a little tuning required or most likely will roll your eyes and see how far off you were and really have a much easier time tuning the summary up to make it truly a killer Executive Summary.What are the overall components of the Marketing Plan Summary? Generally, you need to write 2-3 sentences MAX on each of the following sections: Company description of what you are doing Confidential  ©2009 Network Solutions, LLC Problem and Opportunity Your products and/or services that address the problem and take advantage of the opportunity Money You Need and What it will be used for (this is if the summary is targeted at investors) The market and your customer The Competition and Your Differentiators (how you will kick the competitor’s butt) Your current Marketing and Sales (if you have them)Your Management Team (If they are an A-Grade team this might be further up) Current Business Operations (if you are an existing business)3-5 Year financial project ions and plans (How much have you made, how much will you make and if you are looking for investment, how you will use it) – This includes a small table of numbers in addition to the 2-3 sentences. What makes a Killer Executive Summary that stands out from other businesses? There are many well written Executive Summaries out there that have never been funded or missed the market or for whatever reason never got off the ground.But what makes an Executive Summary â€Å"Killer†? Here are six key things to make it â€Å"killer†: 1. BE focused and clearly state what you do -Too many businesses, especially startups try and â€Å"boil the ocean† making you look like you are all over the place and will not be able to execute successfully. 2. BE a business that solves a problem and not a solution in search of one – You might have an awesome â€Å"widget† but if people don’t need it or companies can live without it, why are you starting a busin ess? 3. BE strong and positive with your language – This is not a time to be passive.From potential investors looking to give you money to those people willing to join the team, people must know that you †are† going to execute, not â€Å"may† or â€Å"might† do something. 4. DON’T cut and paste – Read the sections and extract the best and write a new concise section 5. DON’T use Jargon – Most industries have acronyms or buzz words that are neat and catchy. One or two that make a point are fine but if your engineer is writing the business plan, don’t get all geeky on the solution. Remember, the Executive Summary is about telling someone the time, not how the watch works.The business plan will have plenty of places for that type of content. 6. Write an â€Å"Executive Summary† of the Executive Summary – Most people have very short attention spans and once you are done the Executive Summary you should try and compose a 2-3 sentence summary at the top that gets all the critical elements in so that people really want to read the rest and get excited about reading the entire business plan. Confidential  ©2009 Network Solutions, LLC Part 5: Understanding Your Market The Situational Analysis is designed to take a snapshot of where things stand at the time the plan is presented.The Situational Analysis is probably one of the hardest sections you will write because you are essentially laying out how the product will function in various environments and how it will be perceived in the marketplace. In many marketing plans, the first section could be the product analysis. If you already have existing products/services you should start with this so that you provide a â€Å"lay of the land† for readers not familiar with where you are at with your current product(s) and/or service(s).That section covers the product attributes, current pricing, current distribution and services offered. This should be about a page or two in length. For the purposes of this Marketing Plan series we will assume you are a new company and dive straight into defining the market. That is why the first part of the situational analysis is called the â€Å"Market Analysis†. This subsection of the situation analysis section should be about two to four pages in length and provides actionable information on selling to target buyers and stimulating purchases or usage by the ultimate end users.Key questions answered in this subsection include: description of target buyers or end users in demographic, psychographic, and lifestyle terms target buyer/end user wants, needs, attitudes, and perceptions of category products and services where target buyers/end users are located and how to reach them, which segments of the total market or category are growing or declining and why. You will need to tell the story in a way that makes sense to you and your readers so the following outline should be arranged as you see fit: Target Market Approach Start with a description of your total potential market (your potential customers).Present a general strategy that is used to reach targeted customers that might include a mass market or segmentation approach. Describe the needs/benefits sought by market, the product usage, the positioning and what people’s attitudes are regarding the product you are selling and the product category in general. Target Market Profile(s) Create and describe the demographic/psychographic profile(s) of the market including elements such as gender, income, age, occupation, education, family life cycle, geographic region, lifestyle, attitudes, purchasing characteristics, etc.Confidential  ©2009 Network Solutions, LLC Target Market Motivations Since you know the profile(s) within your target market you need to explain what motivates them to buy your products/services. Begin by describing how your product/service satisfies the needs of this market. Fo llow up with describing the particular customers that you will target. Expand into the size of your total potential market (number of potential customers), and then drill down into your target market so that you can make the motivational case you set out to in the first place.Target Market Purchasing Strategy Ok, great. You have the market explained, the target profiles done, the market motivations are worked out, now how are people gonna buy your amazingly cool new widget? Well, you need to detail that out in your purchasing strategy. First, you will need to explain how the target market makes their purchases. Then explain what is involved in the decision-making process and the timeline for the purchase (is it an impulse buy or something that takes an extended period of time).Finally you will cover who influences and then makes the purchase. Target Market Growth Strategy To wrap things up you will need to provide market size estimates but keep in mind these are estimates for the ma rket, not for a specific product. You will need to provide size estimates for the potential market that include the largest possible market that would buy. Then you need to narrow your focus and provide estimates of size for the current target market (how many actually purchased this kind of product) and provide estimates for these growth rates.Lastly, all of this needs to be projected out for at least through the timeframe for the plan (e. g. , 1 year) but most likely longer (e. g. , 3-5 year projections). A Final Thought on Numbers Throughout all of these explanations it is critical that you need to support estimates with factual data. You can have the best laid plans with awesome projections but if you have nothing to back up your story and make your case you are just fooling yourself that your strategy is the right one. Confidential  ©2009 Network Solutions, LLC Section 2: Analysis and CompetitionPart 6: Understanding and Beating the Competition This is the second part of the situational analysis which deals with the competition and appropriately called â€Å"Competitor Analysis†. I mentioned in Part 5 that the Situational Analysis is probably one of the hardest sections you will write and this section validates that statement. You believe your product/service is the best on the market but not just to validate yourself but to validate the strengths, weaknesses, opportunities and threats along with trends of those competitors.Here is how the Competitor Analysis sub-sections break down: Competitive Landscape First you need to identify major competitors: name, location, and market share. The best thing to do is create a table that allows clear comparisons of your product/service with that of your major competitors (brand name, quality, image, price, etc. ). Then you need to perform a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis (coming in a future post) and compare your firm with that of your major competitors.Include factors such as company reputation, size, distribution channels, location, financial standing, target market perception and if relevant, research and development capabilities. After your SWOT analysis is complete, use that as sounding board to honestly evaluate your chances as the new competition and how successfully you would be able to enter this market. Include your thoughts and observations on what you have learned from watching the competition and you can learn from the good and bad parts of their business models to increase your chances of success. Competitive OpportunitiesWhile in the competitive landscape doing much of the SWOT analysis, you should include a section that really expands on the opportunities you uncover because those usually end up being the foundation for things like your marketing messaging and web site content. It is designed to really expose the differentiators that make you stand out in a competitive marketplace. Competitive Trends This section is where you should discu ss the trends of your competitors. This includes whether your competitors’ sales increasing, decreasing or steady. Answering those questions clue into the growth or decline of competitors from a shifting market shareConfidential  ©2009 Network Solutions, LLC perspective and also from a more macro market size perspective. This should also help you identify any future competitive threats that your team should be made aware of but not focused on, yet. Describe direct competitors in terms of: †¢ †¢ †¢ †¢ †¢ †¢ Target markets served Product attributes Pricing Promotion Distribution including the distributor network Services offered Discuss competitor’s strengths and weaknesses: †¢ May need to consider much more than just marketing issues such as: financial standing target market perception R & D capabilities Part 7: Technology, Economy and SociopoliticalAnalysis As we continue our Marketing Plan Series and keep working our way through th e Situational Analysis we make a pit stop to talk about the macro-level environments that impact your marketing and your competition. This part of the Situational Analysis is usually called â€Å"Environmental Problems and Opportunities† and is about 1-2 pages in length. This could easily turn into a diatribe about politics and economics so what you need to focus on in this sub-section is how technology, the economy and the socio-political environment affect the marketing of your products/services. The Technological EnvironmentWhen you discuss the technological environment think about how you create/leverage/affect creating new ways of satisfying needs (i. e. using technology to enhance the demand for existing products). Innovation can create or wipe out industries and businesses in less than a year. One example is the popularity and convenience of DVD players all but eliminated the sale of VCRs and seriously depressed the manufacture and sale of video tapes. This is especial ly important for you if your product is technology based. The Economic Environment Regardless of the current state of the economy, there will be good times and not so good times.You need to describe how your company will survive and grow in this most challenging of economies. Look at the bright side, if you can find the opportunities and sell successfully in this market you could position yourself as almost recession-proof in the long run. Confidential  ©2009 Network Solutions, LLC The Socio-Political Environment These are governmental policies and regulations that affect the market. It is also the economic environment around your company; which is the business cycle, inflation rate, interest rates, and other macroeconomic issues.For example, here in America there is a sweeping trend to dress more casually, with function and comfort driving new clothing and shoe trends. People are cooking less and are more concerned about nutrition and fat in their diets. And today, American busin ess people are less willing to sacrifice family life for business careers. These types of factors can impact the marketability of your product or service. Part 8: Financial Summaries that Sing You can’t have a product discussion and not include financial for the number geeks in all of us.We will dive into our â€Å"Marketing Plan Financials in Plan English† toward the end of the series but many will need to connect some financial dots in the situational analysis at a high level leaving the detailed stuff (budgeting, break even analysis and cash flow analysis) for the â€Å"back of the book†. This section should be about 2-4 pages in length and kids, keep it pretty for the rest of us. Now while you will need to write some short paragraphs to explain your information, tables and graphs are your friend here. The Financial Analysis section is separated into two general areas – sales and profitability Part 1 – Sales AnalysisIn this section you need to f ocus on the current sales that your industry and you business are doing across segments, product categories and various distribution channels. Let’s break it down like this: Overall Industry and Market Share †¢ Sales for the Entire Market †¢ Sales for Your Company †¢ Sales for Your Competitors Sales By Segments and/or Product Categories †¢ Sales by segments and/or product categories †¢ Sales by company product(s) †¢ Sales at this level compared to competition Sales By Distribution Channel †¢ Sales for each channel †¢ Sales for company product(s) by channel †¢ Sales for Your Competitors by hannel Sales By Geography †¢ Sales for Each Region †¢ Sales for company product(s) by region †¢ Sales for Your Competitors by region Confidential  ©2009 Network Solutions, LLC Part 2 – Profitability Analysis Since we focused on sales which is really revenues, we need to splice this up and see what is actually profitable. Ju st because you can make money from it does not mean you make a profit. You will need to look across the revenues and include the marketing related expenses. Let’s break it down like this: †¢ †¢ Revenue Breakdown o Use the sales numbers from above but identify realized revenues not just projectionsMarketing Expense Breakdown o Direct Marketing Expenses – These are the expenses that are tied to the product(s) and must be identified in that way o Indirect or Proportional Marketing Expenses – These are the general administrative and broad marketing expenses that may be assigned to a product based on some criteria like percentage of sales or a pre-determined distribution amount. Lastly, remember that this is the â€Å"30,000 foot view† †¢ Since this part of the situational analysis, you are using this sub-section to make your point and support your overall analysis. †¢ Stay high level †¢More detailed financial stuff comes later and in the marketing plan and we will do explain it in plain English later in this book. Part 9: The SWOT Analysis Dance Concluding our dive into the sub-sections of the situational analysis, we wrap up with the all important SWOT analysis. It is a â€Å"dance† of sorts because you have to dance around the fact that in some ways your competitors might have over you but it is better that you learn this now and how to work around it or market against it that will help you in the long run. The term SWOT analysis stands for â€Å"Strengths, Weaknesses, Opportunities and Threats†.Start with posing these sessions to your brainstorming team: †¢ Are your competitors becoming stronger? †¢ Are there emerging trends that amplify one of your weaknesses? †¢ Do you see other external threats to your company’s success? Internally, do you have financial, development, or other problems? Confidential  ©2009 Network Solutions, LLC Let’s break each part down and th en wrap up with some the advantages this section can offer you and your team: Strengths: Here is where you must capture the positive aspects internal to your business that add value or offer you a competitive advantage.This is an opportunity to remind yourself of the value existing within your business. Think about what your company does well. You should address the strengths within your business that add value to your product or your marketing efforts. You should also describe your positive tangible and intangible attributes. Weaknesses: These are factors that detract from your ability to have a competitive edge. It includes the negative aspects internal to your business that distracting customers from seeing the value you offer or place you at a competitive disadvantage. These are areas you need to enhance in order to compete with your best competitor.The more accurately you identify your weaknesses, the more valuable the SWOT Analysis is to your readers. Some questions to help yo u get started are: What do your customers complain about? What are the unmet needs of your sales force? We continue breaking each part down†¦. Opportunities: Traditionally, a SWOT looks only at the external environment for opportunities. I suggest you look externally for areas your competitors are not fully covering, then go a step further and think how to match these to your internal strengths. Remember, these are opportunities external to your business.If you have identified â€Å"opportunities† that are internal to the organization and within your control, you will want to classify them as â€Å"strengths†. Try to uncover areas where your strengths are not being fully utilized. Are there emerging trends that fit with your company’s strengths? Is there a product/service area that others have not yet covered? Threats: What situations might threaten your marketing efforts? You have to ask this hard question. Get your worst fears on the table. A threat is a challenge created by an unfavorable trend or development that may lead to deteriorating revenues or profits.As with opportunities, threats in a traditional SWOT analysis are considered an external force. By looking both inside and outside of your company for things that could damage your business, however, you may be better able to see the big picture. Competition — existing or potential — is always a threat. Other threats may include intolerable price increases by suppliers, government regulation, economic downturns, devastating media or press coverage, a shift in consumer behavior that reduces your sales, or the introduction of a â€Å"leap-frog† technology that may make your products, equipment, or services obsolete.Confidential  ©2009 Network Solutions, LLC Advantages of a SWOT Analysis – Uncovering Opportunities This is where you look externally for areas your competitors are not fully covering, then go a step further and think how to match these t o your internal strengths. Try to uncover areas where your strengths are not being fully utilized. Are there emerging trends that fit with your company’s strengths? Is there a product/service area that others have not yet covered? Once you have uncovered these opportunities take each one and discuss how you will market them.Will it be a mixed marketing campaign? A targeted sales effort? What resources will you need (e. g. new collateral, selling guides, web site content, e-mail marketing)? Advantages of a SWOT Analysis – Address and Overcome Problems Problems are not necessarily a bad thing. They are just issues that need to be overcome. It is better to get out front of problems that may exist than have them rear their ugly head when you are selling or raising money. Problems could be strong competitors, your product lacking critical features that you are not able to roll out yet or a long sales cycle.You should list each problem and discuss an approach to overcome the m in a sales situation and with specific marketing messages that counter what a customer might be thinking. Part 10: Mapping Out Your Marketing Objectives OK. You are half done the marketing plan and while you might scream â€Å"only half! † at the top of your lungs, you have suffered through the tough part – the analysis. You have spent time building the case that your products/services are competitive, viable and profitable. Now that you have proved that point you have to demonstrate how you are gonna actually do it.The first part of telling this second half is setting out the overall objectives in the marketing plan. Now let’s breakdown the Marketing Objectives section. We have put together this great breakdown and outline of how you might want to structure the objectives section. Please note, some of this outline may or may not apply to your business so use this as a suggestion and not a list of requirements. Target market objectives †¢ Market Share â⠂¬â€œ total, by segments and by channel †¢ Customers – total, by number/percentage new, by number/percentage retainedConfidential  ©2009 Network Solutions, LLC Channel Objectives †¢ Dealers – total, by number/percentage new, by number/percentage retained †¢ Order Processing and Delivery – on-time rate, shrinkage rate, correct order rate Promotional Objectives †¢ Level of brand/company awareness †¢ Traffic building (e. g. store traffic, web site traffic) †¢ Product Trials (e. g. sales promotions, product demonstrations) †¢ Sales Force (e. g. cycle time, cost per call, closing rate, customer visits, etc. Continuing our breakdown and outline of how you might want to structure the objectives section.Please note, some of this outline may or may not apply to your business so use this as a suggestion and not a list of requirements. Market Research Objectives †¢ Studies Initiated †¢ Studies Completed R&D Objectives †¢ Product Development Other Objectives †¢ Partnerships Developed †¢ Rate of Purchases, size/volume of purchases †¢ Purchases Advice on Setting Your Objectives Remember these are objectives that you expect to meet so keep in mind that these should be achievable. I have used the SMART approach to setting objectives and that stands for Specific, Measurable, Achievable, Realistic and Time-based.Section 3: Strategy and Action Part 11: Setting Your Marketing Strategy Once you have completed writing your Marketing Objectives, as discussed previously in Mapping Out Your Objectives, you need to write your marketing strategy. The marketing strategy section of your plan outlines your game plan to achieve your marketing objectives. There is no other way to say it but this section which is in the center, is essentially the heart of the marketing plan. Confidential  ©2009 Network Solutions, LLC The marketing strategy section should then include information that revolves around the â€Å"4Ps of Marketing†.Don’t know what they are? Let’s do a quick refresher: The â€Å"4Ps of Marketing† are a few decades old but are the most basic and classic way of slicing up your marketing strategy. They are broken down as follows: †¢ Product – your product(s) and services †¢ Price – what you will charge customers for products and services †¢ Promotion – how you will promote or create awareness of your product in the marketplace †¢ Place (distribution) – how you will bring your product(s) together with your customers. Product Describe in detail your products or services in terms of the features and benefits they offer customers.Describe what you need to have or do to provide your product or service (how it’s produced). Pricing List the price of your products and describe your pricing strategy. List price ranges for product lines. For example, if your product is a line of cosmetics, include info rmation in this strategy section about your lipsticks â€Å"ranging in price from $5. 00 to $15. 00 per item† rather than a detailed product price list. (You should, however, consider including a detailed price list in the Supporting Documents section. ) Describe any price flexibility or negotiating room, as is common with large purchases such as houses or cars.Outline any discounts you offer for long-term customers, bulk purchases or prompt payment. Also, include the terms of sale, such as â€Å"net due in 30 days,† extended payment plans, and whether you accept credit cards Promotion Plan A promotion plan describes the tools or tactics used to accomplish your marketing objectives. In your Action Programs section, you will describe the steps that need to be taken in detail, when they should be done, who will do them, and so on. If your marketing objective is to: Create awareness of baby care products among mothers of newborns.Increase sales of potato chips to teens. T hen tools or tactics might be: †¢ Advertise in baby care or motherhood magazines. †¢ Distribute product samples to obstetricians. †¢ Offer free baby care seminars to expectant mothers. †¢ Distribute free samples or discount coupons at high school football games. †¢ Sponsor an event attended by teens. Confidential  ©2009 Network Solutions, LLC Placement (Sales and Distribution) In this section, describe how your products and customers â€Å"meet† or come together through sales and distribution. Describe your sales philosophies and methods.Do you employ an aggressive sales method for a large number of quick sales, or a relaxed method where the emphasis is on having customers feel comfortable to come back another time even if they don’t buy now? Do you use contract sales people or employees? Explain your approach to sales issues. Describe your distribution system. (Where will your product be placed so customers have access to it? ) A few points about distribution to address in your marketing plan are: Is the exchange of the product made in a store? Through the mail? Through a direct sales representative?What are your production and inventory capacities? (How quickly can you make products and how many can you store? ) Are there cyclical fluctuations or seasonal demands for your products? For example, if you produce Christmas decorations, how will you manage peak production and sales periods as well as slow periods? Do you sell to individuals or to re-sellers? Your company may use more than one method. For example, you may sell directly to customers who place large orders but also sell to customers who buy small quantities of your product through retail outlets. Part 12: Action PlansThe Action Plan covers the â€Å"Who, Where and How Much† of your plan. You should look at this section as the â€Å"to do list with budget numbers† and separate it into sub-sections or â€Å"miniplans† that are involved in y our marketing efforts. They can include but are not limited to the following: Publicity Marketing Plan – How do you pitch? I am not talking fastballs, but rather using the media to spread the word about your business. You could also call this mini-plan your media plan and it includes the costs and tasks involved in pitching stories to the press and writing press releases on a consistent basis.Customer Marketing Plan – No small business can survive without customers and smart business know that it is FAR cheaper to keep the customers you have than always working to replace them with new ones. This mini-plan talks about what activities you will undertake with your current customers and the types of targeted offers you will be making to retain them. Confidential  ©2009 Network Solutions, LLC Advertising Plan – Now we all know that most traditional advertising is hit or miss and it is hard to track results.However, there are more and more promotional programs that provide you with a way to measure results that you can create a mini-plan of where you are going to advertise and how much of it you will be doing. Internet Marketing Plan – Every one these days has a web site. If you don’t and you are small business, then that is another matter. If you are a small business that is actively engaged on the web to promote your products or services then you need to include a separate mini-plan on Internet marketing that could include search engine optimization, pay-per-click advertising and any other online campaigns.Promotional Event Plan – Related to advertising and Internet marketing the promotional event plan includes different promotional activities such as, having sales, sponsoring contests, awards, or events. Referral Marketing Plan – All small businesses need referral business. In fact, it is how many survive and even thrive. Here is where you need to identify specific programs that will add incentive for those that value your work enough to tell others about you. Budgeting AKA â€Å"The Bottom Line†We all wish we could do awesome and cool marketing campaigns but we are quickly brought back to reality when the limitations of our budgets are staring us in the face. Small Business Notes provides some great advice on putting together your budget. Estimate the cost of the marketing activities you’ve described in the marketing plan so you will have a budget to keep everyone on track over the course of the year. Typical marketing expense categories are marketing communications, market research, promotions, advertising, events and public relations.Because marketing needs and costs vary widely, there are no simple rules for determining what your marketing budget should be. A popular method with small business owners is to allocate a small percentage of gross sales for the most recent year. This usually amounts to about two percent for an existing business. However, if you are planning on launching a new product or business, you may want to increase your marketing budget figure, to as much as 10 percent of your expected gross sales. Another method used by small business owners is to analyze and estimate the competition’s budget and either match or exceed it.Confidential  ©2009 Network Solutions, LLC Section 3: Strategy and Action Part 13: Sales Projections in Plain English What Are Components of Sales Projections? Projection of sales is an important part of the marketing plan. Part of the sales projection work is planning for a better performance in the future and correcting past performance with which you are not satisfied. You do this by finding out what profit contribution each sales representative makes. One goal of measuring a sales representative’s performance is improvement assistance. This is done in the marketing personnel section of the marketing plan.Cost of Goods per Unit Worksheet This is the first preliminary worksheet you must complete . The reason you have to start here is because these are the basic costs of raw materials, production labor and other costs that, once added up, give you the cost of goods per unit number you will need to get the â€Å"Estimated Sales Table† completed. Estimated Sales Table Worksheet This is a preliminary worksheet that helps you figure out what the total sales and cost of goods sold are for each product year by year. You need to include the units, or number of things, sold by each product line. Take each number times the elling price of each product and you will get the actual sales for each product. Tally that number up and create a column called % of sales and divide each number by the total and you can see how much each product brings in as a share of the entire sales projection. You should already have the â€Å"Cost of Goods Sold† per unit from the previous section. Put that number in after the â€Å"% of sales† and then multiply that number times the unit s and put the result into a new column called â€Å"Cost of Goods sold total†. Once that is done, do the same thing we did with â€Å"% of sales† and create a â€Å"% of Cost of Goods Sold†.Confidential  ©2009 Network Solutions, LLC Sales Projections Worksheet This is where all the hard work comes into focus and you break things down by months that give you the total amount you put together in the estimated sales table. You will use a concept called â€Å"weighing† which is basically splitting 100% across 12 months as to when you think that total amount will be met each month. Think of busy periods where sales are way up and slow periods where it is way down. A good example is retail with busy holiday periods and slow winters and then busy back to school sales. You will also include he cost of goods sold numbers and percentages that breakdown according to the â€Å"weighing† you set up for each month overall. These projections are also used on th e business plan financials as revenue projections in the way they organize the business. You should also be aware how important this is not only from running your marketing division but when investors want to dive a layer deeper in the business plan and your numbers are what will back things up. It will also be used in other business plan financials but we will get into that in the next two sections. Part 14: The Break Even Analysis in Plain EnglishWe continue talking plain English with you in this fun and crazy world of marketing plan financials and move on to the all important Breakeven Analysis. The Breakeven Analysis is especially useful when you’re developing a pricing strategy, either as part of a marketing plan or a business plan. The Breakeven Analysis is actually pretty straightforward and asks one question – when do you break even and turn a profit? Simple†¦. Not quite†¦ but I will explain in plain English. You mean there is a formula for this thing ? Yes, you knew I would eventually get to a formula, but fear not math haters, it is straightforward.Fixed Costs divided by (Revenue per unit – Variable costs per unit) Confidential  ©2009 Network Solutions, LLC Fixed Costs – Fixed costs are costs that must be paid whether or not any units are produced. Things like rent and equipment fall into this category. These costs are fixed only over a specified period of time or range of production. Variable Costs – Variable costs are the things that make it fun and go up and down based on your production levels. Things like materials, labor, overhead are in this category. Let’s give you a real example:If your total fixed costs were $500,000, the price tag of your product (unit) was $25, and your variable Costs were $15, the equation would look like this: 500,000/25-15 = 500,000/10 = 50,000 You would need to sell 50,000 units to break even. Everything over that is profit and you dancing to the bank. Still, this n ot a perfect equation: Bplans. com points out that this equation, while important, can be misread or misinterpreted. Here are some key things they point out: †¢ It is frequently mistaken for the payback period, the time it takes to recover an investment. There are variations on break even that make some people think we have it wrong.The one we do use is the most common, the most universally accepted, but not the only one possible. †¢ It depends on the concept of fixed costs, a hard idea to swallow. Technically, a break-even analysis defines fixed costs as those costs that would continue even if you went broke. Instead, you may want to use your regular running fixed costs, including payroll and normal expenses. This will give you a better insight on financial realities. We call that â€Å"burn rate† these post-Internet days. †¢ It depends on averaging your per-unit variable cost and per-unit revenue over the whole business.However, whether we like it or not, thi s equation is a cornerstone of financial analysis. You may choose to leave it out, but really, a business or marketing plan would not be complete without it. Part 15: Sales Cash Flow Statements in Plain English As important as when you will break even, you must be able to show how, on a monthly basis, you will manage the cash flow to support the business and not sink it from an overly ambitious strategy and action plan. Confidential  ©2009 Network Solutions, LLC Similar to the Cash Flow Statement in a Business PlanThe cash flow statement reports the cash generated and used during the time interval specified in its heading. The period of time that the statement covers is chosen by the company. For example, the heading may state â€Å"For the Three Months Ended December 31, 2007? or â€Å"The Fiscal Year Ended September 30, 2008?. For many, looking at a cash flow statement it looks a bit weird but it provides a different, yet critically important view of the business. For the mark eting plan, you need to create a subset of this that eventually rolls up into the business plan to support it and give detailed projections.Three Sections of a Marketing Plan Case Flow Statement For the purpose of the marketing plan cash flow statement that flows up and reports to the master cash flow statement, there are three sections that must be created – Operating Activities, Investing Activities, Financing Activities. We explain these on the next few pages. SECTION 1: Operating Activities This section converts the items reported on the income statement from the accrual (you book the sale but you might not have the money yet) basis of accounting and includes the following: †¢ †¢ †¢ †¢ †¢ †¢ Cash receipts from sales or for the performance of servicesPayroll and other payments to employees Payments to suppliers and contractors Rent payments Payments for utilities Tax payments SECTION 2: Investing Activities Investing activities include capital expenditures – disbursements that are not charged to expense but rather are capitalized as assets on the balance sheet. Investing activities also include investments (other than cash equivalents as indicated below) that are not part of your normal line of business. These cash flows could include: †¢ †¢ †¢ †¢ Purchases of property, plant and equipment Proceeds from the sale of property, plant and equipmentPurchases of stock or other securities (other than cash equivalents) Proceeds from the sale or redemption of investments Confidential  ©2009 Network Solutions, LLC SECTION 3: Financing Activities Financing activities include cash flows relating to the business’s debt or equity financing: †¢ †¢ †¢ †¢ Proceeds from loans, notes, and other debt instruments Installment payments on loans or other repayment of debts Cash received from the issuance of stock or equity in the business Dividend payments, purchases of treasury stock, or returns of capital IMPORTANT: Don’t Forget to Include an Expense BudgetBecause you will be estimating cash inflows for various product lines you must account for the expenses that are incurred related to them. This must include enough detail to track expenses month by month and follow up on plan-vs. -actual analysis. That’s a Wrap! Well, this concludes our 15-part series on writing a marketing plan. We hope you have learned new things and relearned things forgotten long ago. The following pages include extra resource for this Guide to Writing a Killer Marketing. We hope you have enjoyed this series and visit GrowSmartBusiness. com for more great content to help you grow your business.Additional Resources Small Business Administration http://www. sba. gov SCORE http://score. org American Marketing Association http://www. marketingpower. com/ Microsoft Small Business Center http://www. microsoft. com/smallbu siness/hub. mspx Microsoft Startup Center http://www. microsoft . com/smallbusiness/startu p-toolkit/default. aspx How to do a Competitive Analysis http://www. ehow. com/how_5220467_writecompetitive-analysis. html Writing a Marketing Plan http://www. knowthis. com/principles-ofmarketing-tutorials/how-to-write-a-marketingplan/ http://www. entrepreneur. com/marketing/marke ingbasics/marketingplan/article43018. html http://www. marketingforsuccess. com/MFSmarketingplan. html Confidential  ©2009 Network Solutions, LLC About the Author Steve Fisher Blogs: http://stevefisher. me http://rulesforbusiness. com http://shootyourshow. com Connect with him on Facebook, Twitter, LinkedIn, Plaxo or Flickr. Steve has been actively writing about small business and innovation since the late 90s on how small business could leverage the Web and stellar customer experiences to innovate their business and compete with the largest of competitors. He was among the arly thought leaders on the intersection of user experience, customer service and innovation. Steve curr ently is Managing Principal of AppSolve. In its 10th year, Appsolve specializes in user experience design, enterprise web development and online community management. Through AppSolve, he works with Network Solutions to manage its online small business community. Prior to that he was founder and CEO of Slipstream Air, a software provider to the private air travel industry. It was sold in 2008 to JIT Airline Resources, which rebranded as Slipstream Aviation Software. Steve has also held key leadership ositions at Global Network Solutions, OnSite Technologies, IKON, USConnect, Ryland and Wells Fargo. He has published several e-books on Small Business Management, User Experience, Online Marketing and Innovation. Currently, he is working on his first book, â€Å"101 Rules for Entrepreneurs† slated for a Spring 2010 release. He holds a Bachelor of Science in Business from University of Baltimore and on a personal note he is a great airplane pilot, a horribly slow 5K runner, a fair ly talented musician and a budding concert photographer. He currently resides in Columbia, MD, USA. Confidential  ©2009 Network Solutions, LLC

“Ozymandias” by Percy Bysshe Shelley Essay

â€Å"Ozymandias† (pron.: /ËÅ'É’ziˈmà ¦ndiÉ™s/,[2] also pronounced with four syllables in order to fit the poem’s meter) is a sonnet by Percy Bysshe Shelley, published in 1818 in the 11 January issue of The Examiner in London. It is frequently anthologised and is probably Shelley’s most famous short poem. It was written in competition with his friend Horace Smith, who wrote another sonnet entitled â€Å"Ozymandias† seen below. In addition to the power of its themes and imagery, the poem is notable for its virtuosic diction. The rhyme scheme of the sonnet is unusual and creates a sinuous and interwoven effect. Contents 1 Analysis 2 Publication history 3 Smith’s poem 4 Cultural influence 5 References 6 Further reading 7 External links [edit]Analysis 1817 draft by Percy Bysshe Shelley, Bodleian Library Percy Bysshe Shelley’s 1817 fair copy, Bodleian Library The central theme of â€Å"Ozymandias† is the inevitable decline of all leaders, and of the empires they build, however mighty in their own time. The ‘Younger Memnon’ statue of Ramesses II in the British Museum thought to have inspired the poem Ozymandias represents a transliteration into Greek of a part of Ramesses’ throne name, User-maat-re Setep-en-re. The sonnet paraphrases the inscription on the base of the statue, given by Diodorus Siculus in his Bibliotheca historica, as â€Å"King of Kings am I, Osymandias. If anyone would know how great I am and where I lie, let him surpass one of my works.†[5][6] Shelley’s poem is often said to have been inspired by the 1821 arrival in London of a colossal statue of Ramesses II, acquired for the British Museum by the Italian adventurer Giovanni Belzoni in 1816. Rodenbeck and Chaney, however,[8] point out that the poem was written and  published before the statue arrived in Britain, and thus that Shelley could not have seen it. Its repute in Western Europe preceded its actual arrival in Britain (Napoleon had previously made an unsuccessful attempt to acquire it for France, for example), and thus it may have been its repute or news of its imminent arrival rather than seeing the statue itself which provided the inspiration. The 2008 edition of the travel guide Lonely Planet’s guide to Egypt says that the poem was inspired by the fallen statue of Ramesses II at the Ramesseum, a memorial temple built by Ramesses at Thebes, near Luxor in Upper Egypt. This statue, however, does not have â€Å"two vast and trunkless legs of stone†, nor does it have a â€Å"shattered visage† with a â€Å"frown / And wrinkled lip, and sneer of cold command.† Nor does the base of the statue at Thebes have any inscription, although Ramesses’s cartouche is inscribed on the statue itself. Among the earlier senses of the verb â€Å"to mock† is â€Å"to fashion an imitation of reality† (as in â€Å"a mock-up†),[10] but by Shelley’s day the current sense â€Å"to ridicule† (especially by mimicking) had come to the fore. This sonnet is often incorrectly quoted or reproduced.[11] The most common misquotation – â€Å"Look upon my works, ye Mighty, and despair!† – replaces the correct â€Å"on† with â€Å"upon†, thus turning the regular decasyllabic (iambic pentameter) verse into an 11-syllable line. Publication history Both Percy Bysshe Shelley and Horace Smith submitted a sonnet on the subject to The Examiner published by Leigh Hunt in London. Shelley’s was published on January 11, 1818 under the pen name Glirastes, appearing on page 24 under Original Poetry. Smith’s was published, with the initials H.S., on February 1, 1818. Shelley’s poem was later republished under the title â€Å"Sonnet. Ozymandias† in his 1819 collection Rosalind and Helen, A Modern Eclogue; with Other Poems by Charles and James Ollier and in the 1826 Miscellaneous and Posthumous Poems of Percy Bysshe Shelley by William Benbow, both in London. Smith’s poem IN Egypt’s sandy silence, all alone, Stands a gigantic Leg, which far off throws The only shadow that the Desert knows:— â€Å"I am great OZYMANDIAS,† saith the stone, â€Å"The King of Kings; this mighty City shows â€Å"The wonders of my hand.†Ã¢â‚¬â€ The City’s gone,— Nought but the Leg remaining to disclose The site of this forgotten Babylon. We wonder,—and some Hunter may express Wonder like ours, when thro’ the wilderness Where London stood, holding the Wolf in chace, He meets some fragment huge, and stops to guess What powerful but unrecorded race Once dwelt in that annihilated place. – Horace Smith.[13] Percy Bysshe Shelley wrote this poem in competition with his friend Horace Smith, who published his sonnet a month after Shelley’s in the same magazine.[14] It takes the same subject, tells the same story, and makes a similar moral point, but one related more directly to modernity, ending by imagining a hunter of the future looking in wonder on the ruins of an annihilated London. It was originally published under the same title as Shelley’s verse; but in later collections Smith retitled it â€Å"On A Stupendous Leg of Granite, Discovered Standing by Itself in the Deserts of Egypt, with the Inscription Inserted Below†. Cultural influence The poem has made numerous appearances in popular culture, and has significantly influenced the production of new creative works. For example, Terry Carr’s science fiction short story Ozymandias was inspired by the poem, as was the song Ozymandias by Jean-Jacques Burnel. Edward Elgar began setting the poem to music, but never finished it. The best-known setting appears to be that in Russian for baritone by the Ukrainian composer Borys Lyatoshynsky. On television, Monty Python’s Flying Circus featured a humorous parody named â€Å"Ozymandias, King of Ants†, and the Beauty and the Beast episode titled Ozymandias included a reading of the entire poem. Writer Alan Moore named a superhero in the comic book miniseries Watchmen after Ozymandias, and overtly quoted the poem; and the alternative rock group Sisters of Mercy wrote the song Ozymandias which appeared on the B side of the 1987 single Dominion/Mother Russia from the album Floodland.  Short excerpts of the poem, or references to its title, have appeared in a variety of other contexts including the set for the Closing Ceremony of the 2012 Olympic Games on 12 August 2012.

Free Essays on Stopping by Woods on a Snowy Evening

Stopping by Woods on a Snowy Evening – An Explication Robert Frost, one of the America’s most widely known 20th Century poets, was successfully able to live beyond his time, through his literature. Having won a Pulitzer Prize in his lifetime, Frost captured the poetic world with his subtlety and effectiveness. Using very basic language, he was able to convey a whole world of ideas and thoughts through his writing. One such example is the poem ‘stopping by woods on a snowy evening’. Here, Frost describes a very simple scene of a man, accompanied by his horse and carriage, stopping by a familiar setting of woods on the coldest day in the year. He also indicates that this man is on a journey of some sort, and is not able to remain at that stop for long. Frost utilizes various forms of imagery, figurative phrases and symbolic expressions, to create an atmosphere of tranquility mixed with a feeling of mystery throughout the poem. Frost has employed very delicate imagery to create the world of nature in the poem. Throughout the description, Frost hints at the silence that surrounds the woods. He mentions the frozen lake and easy wind, that suggest a calm tranquility that envelopes the forest. Frost also describes the woods as peaceful yet mysterious. He indicates at how they ‘fill up with snow’, giving a sense of fullness, yet at the same time, serene motionlessness in the woods. Frost also mentions that the woods are secluded, ‘without a farmhouse near’ proposing a feeling of undisturbed isolation and harmony. Frost imagines the woods as dark and deep indicating a certain mysterious element related to the woods. Embedded within his simple language, Frost includes certain figurative phrases that very effectively capture the picture he describes. When describing the woods as filling up with snow, Frost captures the core essence of the image of the light, dry snow that falls unto the woods. He also describes the sounds ... Free Essays on Stopping by Woods on a Snowy Evening Free Essays on Stopping by Woods on a Snowy Evening Stopping by Woods on a Snowy Evening – An Explication Robert Frost, one of the America’s most widely known 20th Century poets, was successfully able to live beyond his time, through his literature. Having won a Pulitzer Prize in his lifetime, Frost captured the poetic world with his subtlety and effectiveness. Using very basic language, he was able to convey a whole world of ideas and thoughts through his writing. One such example is the poem ‘stopping by woods on a snowy evening’. Here, Frost describes a very simple scene of a man, accompanied by his horse and carriage, stopping by a familiar setting of woods on the coldest day in the year. He also indicates that this man is on a journey of some sort, and is not able to remain at that stop for long. Frost utilizes various forms of imagery, figurative phrases and symbolic expressions, to create an atmosphere of tranquility mixed with a feeling of mystery throughout the poem. Frost has employed very delicate imagery to create the world of nature in the poem. Throughout the description, Frost hints at the silence that surrounds the woods. He mentions the frozen lake and easy wind, that suggest a calm tranquility that envelopes the forest. Frost also describes the woods as peaceful yet mysterious. He indicates at how they ‘fill up with snow’, giving a sense of fullness, yet at the same time, serene motionlessness in the woods. Frost also mentions that the woods are secluded, ‘without a farmhouse near’ proposing a feeling of undisturbed isolation and harmony. Frost imagines the woods as dark and deep indicating a certain mysterious element related to the woods. Embedded within his simple language, Frost includes certain figurative phrases that very effectively capture the picture he describes. When describing the woods as filling up with snow, Frost captures the core essence of the image of the light, dry snow that falls unto the woods. He also describes the sounds ...