Li Ning Marketing Plan Essay - 1105 Words

Marketing Plan: Li Ning to be the number one in China sportswear market 1.0 Executive Summary The primary objective is to increase Li Ning ¡Ã‚ ¦s overall market share from the current 17% to 20% in 3 years time and defend its first place in China sportswear market against strong competition. To achieve this goal, Li Ning has to improve the customers brand perception, rationalize market segments and invest in Mega cities and first tier cities. 2.0 Situation Analysis As the dominant local brand in China sports market, Li Ning is facing intense competition from its multinational competitors. Li Ning ¡Ã‚ ¦s growth rate is 23%p lower than Nike ¡Ã‚ ¦s and 13%p lower than Adidas ¡Ã‚ ¦. Li Ning owns a well-established distribution channel, a powerful†¦show more content†¦A reinforced international branding could fill customer ¡Ã‚ ¦s perception better and attract more customers. 2.2 SWOT Analysis Strength 1. Dominant local brand in China 2. Distribution channel The 3373 stores across China will facilitate Li Ning ¡Ã‚ ¦s further marketing penetration and its advantage over Nike (1,200 stores) and Adidas (1,400 stores). 3. Modern organizational structure and healthy financial condition 4. Well-established RD team and database specialized on Chinese feet peculiarities Weakness 1. Customers are not sufficiently attracted to the Lin Ning brand, especially in the high-end market segment. 2. Target market limited to college and university students (age 17-24) Opportunity 1. Gain market share in Mega and first tier cities in China. 2. Reinforce brand awareness through 2008 Olympic Game 3. Become one of the strongest international brands in Chinese consumers ¡Ã‚ ¦ eyes. Threat 1. Competition from strong multinational brands and local brands 2. Competition from Nike and Adidas in second and third tier cities. They are expanding distribution channel across China aggressively. (exhibit 1) 3.0 Marketing Strategy 3.1 Market objectives: Become number one company in the China sports wear market by increasing market share to 20% in 3 years and gaining sale revenue of 11billion RMB in 2008 (exhibit 2) 2.2 Product segmentation Sport shoes: Keep focusing on runningShow MoreRelatedLi Ning Marketing Plan1249 Words   |  5 PagesMarketing Plan: Li Ning to be the number one in China sportswear market 1.0 Executive Summary The primary objective is to increase Li Ning ¡Ã‚ ¦s overall market share from the current 17% to 20% in 3 years time and defend its first place in China sportswear market against strong competition. To achieve this goal, Li Ning has to improve the customers brand perception, rationalize market segments and invest in Mega cities and first tier cities. 2.0 Situation Analysis As the dominant local brandRead MoreLi Ning Marketing Plan2787 Words   |  12 Pagesin Information Technology, Vol.14 Marketing Plan for Li-Ning Product Expansion in UK Xin Zhang Dept. of Sports Economics ï ¼â€  Management, Wuhan Inst. of P.E . Wuhan, China Keywords: marketing Plan; expansion; Li-Ning Company Abstract. Through the analysis of UK market situation for Li-Ning Company. This paper makes a marketing strategy for Li-Ning product expansion in UK and also includes the financial forecast, evaluation and control. Introduction Li-Ning Company Limited is a major Chinese athleticRead MoreCompare and Contrast the Marketing Strategies of Li Ning Domestically and Internationally1480 Words   |  6 Pagescontrast the marketing strategies of Li Ning domestically and internationally With the development of Chinese economy, sports industry has become one of the new industries in china, which has large market size and high growth rate (Qinqin, n.d.). In Chinese sports area, Li Ning brand, built by famous gymnast Li Ning (Enright, 2012), is the market leader and owns about 8000 hypostatic shops domestically (Zhang,2011). Similar to some international famous brands like Nike and Adidas, Li Ning intendsRead MoreMarketing Analysis of Li-Ning5098 Words   |  21 PagesExecutive summary LI-NING limited company was found in 1980. At the beginning of its establishment, it cooperated with Olympic team of China to push the development of sports goods. At the same time, LI-NING spared no effort to sponsor all kinds of matches. In 1995, it became the leading sports brand of China. Through exploration over 20 years, it gradually becomes a famous international sports brand representing China. In this report, it makes a marketing plan for the next three years accordingRead MoreMarketing Approaches of Nike and Li-Ning3148 Words   |  13 PagesMarketing approaches of Nike and Li-Ning 1.0 Introduction Mature marketing approaches bring companies considerable fortune, especially in such a competitive market. Therefore, marketing people play an essential role in planning, decision-making, market segmenting, targeting, pricing and positioning. In the following report, it will explore the marketing theory and practice of two products of two famous companies, the world’s largest sports goods company Nike and China’s popular sports brand Li-NingRead MoreLi Ning - Anything Is Possible4305 Words   |  18 PagesWATHIEU GAO WANG MEDHA SAMANT Li Ning - Anything is Possible Sharing Zhang’s belief that a superior level of category leadership was within reach if the Li Ning brand could somehow acquire elements of brand strength equivalent to those associated with the Nike and Adidas names, vice president of marketing Abel Wu was pursuing a marketing strategy aimed at establishing in people’s minds, just in time for the Olympics, a uniquely differentiated position for the Li Ning brand. Chief among Zhang’s concernsRead MoreExpanding the Playing Field: NikeÂ’s World Shoe Project5641 Words   |  23 Pagesalso potential for additional jobs in emerging markets and a more environmentally friendly footwear product. Prior to Tom Hartge’s appointment as director of development, an Emerging Market Task Force had developed a new business plan for the World Shoe Project. The plan first outlined the special tenets for the concept of â€Å"local-for-local† manufacturing. In other words, the shoes were manufactured in China using local materials, local labor, local currency, and Nike’s existing manufacturing networkRead More Nikes Plan for China Essay940 Words   |  4 PagesNikes Plan for China Nike is already a global power house, however the potential to increase sales in China was the topic of the most recent annual investor meeting. One may question Nike’s preoccupation with China. After all, Nike China is dominant. They are currently the number one brand with the number one market share while competitors Reebok and Adidas are in 4th and 5th places respectively. They have tripled revenue in the last two years. With 2000 points of sale, 400 stores in the topRead MoreDecathlon China1582 Words   |  7 Pagesshort term and market share in long term. So how can decathlon china use social media effectively to attract more customers online towards its brand? And what missing Framework Zhou should use to measure the effectiveness of using Social Media as a marketing tool? Case Analysis:- Decathlon was established in 1979, it’s a multinational French manufacturer and retailer of sports good. Decathlon is exercising its hundreds of retail shops in different parts of the world. Decathlon China was establishedRead Moreadidas bcg2242 Words   |  9 PagesForward, or Horizontal Integration ïÆ' ¼ Market Penetration Adidas can open more outlets in Western Europe including France and Great Britain. So that, they can compete with their competitor Nike Adidas also can sponsor big event as their marketing strategies. So then, their product will acknowledge by people. Product Development Make improvement on their Reebok toning shoes. Produce more ‘green’ product to attract more customer and compete with competitor. This is because many company

First Electoral College Tie - Election of 1800

The first Electoral College tie in American political history occurred in the 1800 election, but it wasnt the two presidential candidates who were deadlocked. A presidential candidate and his own running mate received the same number of electoral votes, and the House of Representatives was forced to break the tie. The first Electoral College tie resulted in Thomas Jefferson of Virginia, a Democratic-Republican candidate, being elected president and runner-up Aaron Burr of New York, his running mate in the election, being elected vice president in 1801. The tie exposed a major flaw in the countrys new constitution, one that was corrected a short time later. How the Electoral College Tie Happened The candidates for president in the 1800 election were Jefferson and incumbent president John Adams, a Federalist. The election was a rematch of the race won by Adams four years earlier, in 1796. Jefferson won more electoral votes the second time around, though, getting 73 to Adams 65. At the time, the Constitution did not allow for electors to choose a vice president but stipulated that the second-highest vote-getter would hold that office. Instead of choosing Jefferson president and Burr vice president, the electors botched their plan and instead awarded both men 73 electoral votes. Under Article II, Section 1 of the U.S. Constitution the responsibility of breaking the tie was handed to the U.S. House of Representatives. How the Electoral College Tie Was Broken The delegation from each state in the House was given one vote to award to either Jefferson or Burr, to be decided by a majority of its members. The winner needed to get nine of the 16 votes to be elected president, and the balloting started on Feb. 6, 1801. It took 36 rounds of balloting for Jefferson to win the presidency on Feb. 17. According to the Library of Congress: Still dominated by Federalists, the sitting Congress loathed to vote for Jefferson — their partisan nemesis. For six days starting on February 11, 1801, Jefferson and Burr essentially ran against each other in the House. Votes were tallied over thirty times, yet neither man captured the necessary majority of nine states. Eventually, Federalist James A. Bayard of Delaware, under intense pressure and fearing for the future of the Union, made known his intention to break the impasse. As Delaware’s lone representative, Bayard controlled the state’s entire vote. On the thirty-sixth ballot, Bayard and other Federalists from South Carolina, Maryland, and Vermont cast blank ballots, breaking the deadlock and giving Jefferson the support of ten states, enough to win the presidency. Fixing the Constitution The Twelfth Amendment to the Constitution, ratified in 1804, made sure that electors chose presidents and vice presidents separately and that a scenario such as the one that occurred between Jefferson and Burr in 1800 would not happen again. Electoral College Tie in Modern Times There hasnt been an Electoral College tie in modern political history, but such a deadlock is certainly possible. There are 538 electoral votes at stake in every presidential election, and it is conceivable that the two major-party candidates could each win 269, forcing the House of Representatives to choose the winner. How an Electoral College Tie is Broken In modern American elections, the presidential and vice presidential candidates are joined on the ticket and elected to the office together. Voters do not select the president and vice president individually. But under the Constitution, it is possible that the presidential candidate of one party could be paired with the vice presidential candidate of the opposing party in the event the House of Representatives is called on to break an Electoral College tie. Thats because while the House would break a tie for president, the U.S. Senate gets to choose the vice president. If the two houses are controlled by different parties, they could theoretically decide on a president and vice president from different political parties.

Illegally downloading music from the internet is one of...

Illegally downloading music from the internet is one of the leading topics in the world today, and especially targets the poor, busy college students of America. Let’s be honest, converting my favorite song from a YouTube video to an mp3 is extremely quick, convenient and above all else, it is entirely free. So bring on the million dollar question, why should we pay for music? Stealing music off the internet illegally, first off is against the law. Hence the terms â€Å"stealing† and â€Å"illegal†. Second, it betrays the songwriters and recording artists who create it as well as stifles the careers of new artists and up-and-coming bands. Not only that, but it threatens the livelihood of the thousands of working people, from the recording engineers†¦show more content†¦Real fans get the real thing. People who partake in the illegal downloading of music try to justify their behavior by arguing that the people who make these recordings are all rich anyway, and that music should be free. To insist that music should be free is the same as saying it has no value. That music is worthless. And it definitely is not. Music doesn’t just happen. It is made, beat by beat, note by note, by people who work hard to get each and every aspect of it right. The wishes of an artist should be respected by his/her fans. If a musician asks that fans pay for an album, they should respect the time and effort that went into its creation, and simply pay for it. These people altruistically gave something, is it so detrimental to give back? I acknowledge that paying for these tunes can add up overtime to be an expensive hassle, but the expenses required to download music are put towards a person’s income. Jobs, even careers are at risk. Consider that this is how songwriters â€Å"go to work,† the same as a secretary or a salesman. The difference is in how they get paid. Its your licensing fees that allow them to earn a living. The money you pay goes to songwriters. Writing a song can take days, weeks, or months, and recording it usually involves several musicians and singers, or a band, and often a recording studio and a producer, plus numerous more, all of whom require payment. Hands down the greatest wayShow MoreRelatedShould You Be Able to Download Music? Essay643 Words   |  3 PagesDownloading music from the internet, especially illegally, is one of the leading topics in the world today, mainly here in America. Almost every home in this country has a computer, and some, more than others, making it even easier to have access to the internet. Because of this, people seem to stay at home more and do everything from the computer like shopping for clothes, looking for a new car, or what most people are doing today, downloading music and/or other media. This topic becomes moreRead MoreEssay Piracy of Technology2843 Words   |  12 Pagesof Technology The topic that I chose for my website and thesis project is piracy of software, music, and video from the Internet and other digital sources. With technology growing at faster rates than ever, this has become a very large problem practically overnight. Even though software and video piracy has become a huge problem, music copyright infringement has by far overshadowed these two. You can find a new article in the news about it almost every day and every one has an opinion includingRead MoreThe Problem of Illegal Movie Downloads Essay2729 Words   |  11 PagesImagine an individual pouring every fiber of their being into something that they treasured and yielded great passion for. Now imagine the product of that person’s intensive work being stolen right out from under them by a complete stranger that they will never meet. This is the gut wrenching case that filmmakers face with illegal movie downloads. The fact is that movies are not only the collective work and effort of just a filmmaker, but rather the joint endeavor of many people. In the filmRead MoreSpeech to Inform8146 Words   |  33 Pagesan unimagined level after Euro-2012. It is true that football is very popular in Poland and in the countries of the former Soviet Union. Football teams have rich sponsors and good training centers. Their football stars for leading football clubs, like Andrei Shevchenko, a world-class star of the Ukrainian origin. Warsaws preparation for Euro-2012 is in full swing. The National Stadium in Warsaw is being constructed. Although the winter was not favorable for construction, much had been done to constructRead MoreThe Music Industrys Digital Revolution4674 Words   |  19 Pageschange from the days of buying records to, A-track and now in this digital age of streaming. The supplies and demand business has takeover music industries, it is now, how we get it, how fast you get it and at what cost you to the consumers for the music. The demand would be a more convent way of listing to your favorite artist and the supply would be for different companies to stream the music to the consumer to keeping it current, this was the birth of Napster (napster2004). The recorded music businessRead MoreCensorship Is A Violation Of Human Rights Essay3776 Words   |  16 PagesCensorship has been used since the beginning of man’s history and is still prevalent in today’s modern world. First it is important to have an agreed upon definition of what censorship is. To give a basic definition of what censorship is: the control of the information and ideas circulated within a society. Many believe and argue that censorship is a violation of human rights which include freedom of express and speech. Those that argue this viewpoint also believe it is a government’s job to ensureRead MoreManaging Strategic Change at the Hmv Group8681 Words   |  35 Pagesbusiness – A new HMV store layout offering internet access, digital delivery media purchase, pay-per-play gaming centres and 3 network concessions increasing footfall. Waterstone’s will do more to grow its share of the children’s book market and launch an innovat ive loyalty scheme for customers.    2. Grow revenue from new channels – Invest online; in its website and in a new social networking site aimed at uniting people with the same interests in music/film.   3. Drive cost efficiency – RestructureRead MoreDigital vs Print21238 Words   |  85 PagesBlekinge Institute of Technology   An Economic Perspective: The Future of Digital versus Print Media with a focus on the cultural products of books and music This thesis identifies two of the major media industries: Books and music and investigates the future of digital media and its implications on the printed media. By Imtiaz Lakhani Supervisor: Assistant Professor Philippe Rouchy Master’s Thesis in Business Administration, MBA programme Fall 2010 MBA  Thesis  2010  Ã¢â‚¬â€œÃ‚  Author:  Imtiaz  Lakhani  Read MoreImpact of Media on Socio-Cultural Values and Social Institution in Indian Society10316 Words   |  42 Pagesliterally governs the direction of our society today. It is the propeller as well as the direction provider of the society. Opinions can change overnight and celebrities can become infamous with just one wave by the media. The growth of media as an industry has accelerated over the past few years with new forms such as DVD and the internet changing the way we, the audience, consume and receive media. In an interdependent and globalized political world, the challenge of the media is to provide extensiveRead MoreMarketing and E-commerce Business65852 Words   |  264 PagesYour Privacy at the Door Insight on Business: Crowdfunding Takes Off Insight on Technology: Battle of the Titans: Music in the Cloud Case Study: Pandora and the Freemium Business Model CHAPTER 3 E-COMMERCE INFRASTRUCTURE: THE INTERNET, WEB, AND MOBILE PLATFORM Opening Case: Google Glass: Augment My Reality Insight on Society: Government Surveillance and Regulation of the Internet Insight on Technology: Is HTML5 Ready for Prime Time? Insight on Business: The Apps Ecosystem Case Study: Akamai

The Concepts Of Hinduism And Buddhism - 1749 Words

The Concepts of Hinduism and Buddhism (Name) (Course name) (Instructors name) (Date of submission) The Concepts of Hinduism and Buddhism Buddhism and Hinduism have common roots: both religions have arisen in India. However, over long history of its formation, Buddhism has absorbed traditions of many civilizations of the East. It was not just a religion. This teaching is about personal enlightenment and contemplation of spirit. This awakening of soul has no reference to God. According to Hindu teachings, the whole world is a samsara. It consists of endless series of rebirths, where life is a suffering and stagnancy. The world around is an illusion. Nevertheless, beyond samsara exists a real world, which is ruled by the†¦show more content†¦Nobody argues with such fate. The biggest chances to break out of samsara are representatives of the highest priestly caste. Buddhism professes this principle in opportunities to attain the supreme grace. It does not appreciate caste society. In addition, Buddhism is focusing solely on the individual and his conscience. Hinduism is an amorphous religion. It has no single founder, does not constitute a single religion with specific dogma, and consists of many apprenticeships which have the same roots, but often include contradictory. Buddhism has a clear doctrine, though it is not a dogma. This movement is a system of philosophical knowledge. Generally, Hinduism is a national religion of Indians. Hinduism is unthinkable outside its boundries. Buddhism is a religion that is non-national. It involves people with different cultural traditions. Buddhists have their own cultural and educational centers, their ideology. Buddhism, preaches social and political indifference. In practice, they made a huge contribution to the organization of society and its ethno-political awareness of their values. Society, politics and history are diametrically far for the followers of Hinduism. Hinduism is indifferent and unavailable for alteration or changes. Buddhism is more dynamic concept and it is attainable for renewal. Place of emergence and spread of Hinduism is Indian subcontinent, where the

In Our Society, There Has Been Several Issues But One Of

In our society, there has been several issues but one of the main concerns is what has been going on in the African American community. Police Brutality is a major problem that many African Americans fear dealing with racial divides but some believe minorities cause higher crime rates. In the dictionary of law, Police brutality, is the use of excessive and/or unnecessary force by police when dealing with civilians. Many Americans have gone through many situations where they were excessively force by the police. But few American’s were racial profiled, discriminated, or beat brutality for no appointed reason. In the world, we used music as a way of connecting to our daily lives but over the years we have had music shown express violence†¦show more content†¦After, police brutality incidents it was shown that most of these cases were due to racism. Black Americans, have an image that is been depicted as thugs, hoodlums, and violent. However, there have been more than j ust the Black race causing violence and causing crime. One of the biggest problems is Blacks being pulled over and being antagonized by police officers. African Americans are above the average rate of deaths due to police brutality which supports racism in America. In this past year, there has been shootings that occurred in Dallas and Baton Rouge that were incidents of police brutality. These types of racial deaths were probably higher researchers say but we many never know because now the technological world has brought better advancements in the world of crime. As researches have said that crime or violence in the black community is higher it is shown that it is due to social class insights. The word â€Å"sociology† stands as a disciplinary insight in which the society in which we live in contain numerous class levels that separate people by social class. The types of classes start at high class to lower class. The higher you are ranked in the class shows how much more n et worth you have. The lower class has been said that majority of the African American race falls under this category. The lower class is known for having bad living conditions and police officers usually assume it’s a bad environment byShow MoreRelatedModern Technology995 Words   |  4 PagesOver the last fifty years, technology has become a particularly important source of knowledge in modern society, which has further provided several new opportunities in doing so. Throughout our history, the extensive amount of books were our predominant source of knowledge. That is why Bradbury was wrong to fear that modern technology would replace books. Since modern technological advancements, students are faced with options to prepare for their future through classes and electronic textbooks.Read MoreHow Do Ethics Play a Role in the Pursuit of Knowledge in the Field of Arts1472 Words   |  6 Pagesthroughout a human’s life as they pass through the different stages of life. Most people are so aware of ethical norms that to a certain extent it has been considered common sense. On the contrary, if morality was nothing more than common sense, then why are there so many ethical disputes and issues in today’s society? This topic raises various knowledge issues in the fields of arts and natural sciences such as â€Å"To what extent do ethical considerations constrain the production of knowledge in naturalRead MoreSlavery And Segregation Of African Americans969 Words   |  4 Pageslet’s â€Å"move on already.† I must agree with Brooks when this apology would have been more appropriate countless years ago when it would have had more meaning to the actual victims themselves. The Republican Party was also created in light of the movement to eradicate slavery, so for them to feel the need to participate in this resolution is also irrational to a point. From my perspective on the reparations, our society today should not feel the need to apologize for something we had absolutelyRead MoreThe Sociological Viewpoint Toward Social Problems Essay1077 Words   |  5 Pagesself-consciousness and building awareness that an individual’s interaction with society can oftentimes be influenced by forces outside of the single individual’s control or area of power. The author of one of our texts, Anna Leon-Guerrero, who is a Professor of Sociology at Pacific Lutheran University, writes that â€Å"Unlike any other discipline, sociology provides us with a form of self-consciousness, an awareness that our personal experiences are often caused by structural or social forces (Leon-GuerreroRead MoreBook Report on Baseball: A History of Americas Game by Benjamin G. Rader 1036 Words   |  5 Pageshow baseball started as a simple game consisting of no rules besides the players using a stick to hit a ball and its constant evolution to what the game is today. He also displays several issues which Americas favorite sport has had while developing into the complex sport it is today. Although baseball has had several trials and tribulations throughout its history, it still remains Americas favorite pastime. Read MoreScience and Technology: Advantages and Disadvantages of Technological Advances788 Words   |  4 Pagestechnological advances Technology has been progressing at an astonishingly rapid rhythm, and it has been changing our lives in a scaring way. In the future, our lives might change even more, with several benefits and dangers of technological advances. Everything evolves around 3 concepts: technology, science and future. So now arises the question: will this technology advance make society better or worse off? On the one hand, several benefits will make society better off. For example, advancesRead MoreAging Population : A Global Phenomenon1519 Words   |  7 Pagesfertility rates are declining. An aging population has become an issue that many countries are having to face with significant impacts in economic areas. The Canadian population has changed drastically over the last several years. As the baby boomers (the segment of the population born post World War II approximately 1946 to 1964) have grown older and become more dependent on health care and social programs to support their living. The Canadian government has become increasingly concerned with this globalRead MoreWomen s Rights For Women1111 Words   |  5 PagesOver several centuries, women have been fighting for their rights. There has been certain changes to benefit women, but they seem to be invisible. We still live in a society where there is gender inequality in all aspects. Including the pay gap, the barriers stopping them to advance in the workforce, health care rights, and justice when speaking about violence (victim blaming). Recognized as â€Å"women’s issues† there has been little or no support from several candidates that have run for president;Read MoreThe Death Penalty : An Effective Reliable Tool904 Words   |  4 Pagesdeath penalty has been a frequent topic of discussion, as our recent technological advancements have evidently led individuals to consider the â€Å"new found† legitimacy of our court systems, as statistics display that our previous racial bias and the apparent morality of the practice itself have a miniscule impact on our conviction rate. Both the advancements and ethics that the death penalty provides become apparent through the utilization of anecdotes and statistics, as the death penalty has prevailedRead MoreTechnopoly: The Surrender of Culture to Technology by Neil Postman1120 Words   |  5 Pagesindeed our friend because technology provides our society with fast and easy convenience and accessibility. As with most other things, there are always two sides to everything and Postman notes, that â€Å"of course, there is a dark side to this friend† referring to technology (Postman, 1992). Many people do not address the negative sides to technology and just turn a blind eye to them so it is refreshing to have someone point them out and discuss the issues technology possess on our society. In Postman’s

International Business Political Economy

Question: Discuss about the International Businessfor Political Economy. Answer: Introduction Political Economy of International Trade: Australia has been transformed into a different political economy. Complex and identified ways in which the work relations are organized and how the corporate entities are integrated as a system of corporate regulations are specified by regimes of political economy. Political economy asserts the economic process that do not take place in isolation from political processes. It depicts the implications for national economic policy, concentration of wealth, economic activities and opportunity. Political economy of Australia also comprise of free market arguments, education, health, development and decline of regional economy and environmental sustainability (Wild et al., 2014). However, this area attracts significant research from various sources. Economic and Political Reasons Employing Barriers to Trade: Government of Australia has several policies seeking to develop and assist Australian business engaged in international trade. Regulations exists for consumers protection, domestic industries and environment from importing goods from overseas that are injurious. Barrier to trade is the restrictions imposed by government on flow of goods and services. Some of the barriers to Australian export of goods remain crucial are in the areas of agricultural products and processed product. There has been a sudden change in the use of specific rates and mixed tariffs that increases the cost of importing goods in some of the regional markets. These tariffs sometimes negatively influence the competitiveness of low cost and efficient producers. Policy concerning restrictions on trade lays greater emphasis on aid as a catalyst for economic growth that can be sustained. Aid for trade investment help in achieving other development activities and this include health, disability, empowerment of women and financial inclusion. Some of the trade remedies are triggered in response to different circumstances as it may cause material injury to domestic industry. Barriers strategy such as subsidies agreement regulates the action that the countries has taken for counte ring the effects of subsidies. Goods imported in Australia requires classification and the process of declaring imports is based upon self-assessment by importers. Australian customs require declarations for enforcing restrictions on import. As a part of activities, businesses in Australia are able to import goods from overseas. They need to be aware of permits, taxes, duties, and treatment applying to imported goods. Australian department of Border protection and immigration should seize imports not meeting the above-mentioned requirement (Cavusgil et al., 2014). This is done to avoid any political conflict among the businesses. Surge of imports might cause serious material injury to domestic injury and the government takes safeguard action in this regard. Reference: Cavusgil, S. T., Knight, G., Riesenberger, J. R., Rammal, H. G., Rose, E. L. (2014).International business. Pearson Australia. Wild, J., Wild, K. L., Han, J. C. (2014).International business. Pearson Education Limited.

Commercial Law for Law Vision Pty Ltd-myassignmenthelp.com

Question: Discuss about theCommercial Law for Law Vision Pty Ltd. Answer: Facts There is a specific brand of chocolate bar to which Tamara is highly addicted and, which is sold by only one retailer, Aldi Supermarkets. She goes to the Aldi Supermarket every day to purchase her favorite chocolate bar but, it is time and again sold out. Due to this reason, she used to get very upset. On one wet Saturday morning in January, Tamara was as usual passed through her local Aldi Supermarket when she saw from far end of the lane that there was only one chocolate bar left for sale at the market. As she was addicted to that chocolate, she ran towards the shop to purchase that chocolate bar. However, there was one more purchaser of chocolate at the end of the lane seeing whom, Tamara ran even faster in order to purchase the chocolate bar towards the shop. As she was rushing towards the chocolate bar, she slid over a puddle of melted ice cream due to which, her back got harshly injured. She had to spend several months in hospital for the purpose of recovering her health and mo re than $700,000. Although, Aldi Supermarkets had the proof that a staff member inspects the passage area of the supermarket every 40 minutes for the cleaning purposes. Issue Tamara wishes to litigate Aldi Supermarkets in negligence for the losses she suffered. Relevant Law and Applicability In Australia, the tort of negligence is measured as a legal act that can be taken by an individual to whom a wrongful acts done by the offender owing a reasonable duty of care. Accountability of the offender rises when duty to take care is recognized and it has also been established that due to breach of due care, significant damage has been caused to the complainant. There must be the establishment of three essentials by the injured party or the complainant under the tort of negligence in order to be efficacious namely duty of care, breach, and damage (Witting, 2007). It is measured as the duty of the offender to take reasonable care which is anticipated from him/her during negligent act made by him/her to the complainant. It is also to be recognized that the offender failed to take due care as anticipated while doing negligent act. Furthermore, it is also required to be established by the complainant that due to negligent act of the offender, injury has been caused to the complaina nt (ALRC, 2017). In Tamaras case, she can litigate Aldi Supermarkets for the tort of negligence. It is undoubtedlyapparent that there was a duty of reasonable care which was anticipated from the Aldi Supermarkets in order to maintain cleanliness to prevent such accidents as happened with Tamara. While staff of the supermarket checks the supermarket aisles after every 40 minutes for the purpose of cleanliness, they cannot get away from their liability of due care towards customers. A breach of duty has been established by the supermarket because there was melted ice cream on the floor and staff failed to notice it and approved mandatory standard of care which was to be taken on that occasion. Due to this negligent act of the staff of Aldi Supermarkets, Tamara got seriously injured because of slipping over it. Therefore, the act done by the supermarket should be considered as negligent because of meeting the above mentioned three essentials (Doepel Downie, 2006). The acts and omissions which can reasonably be predicted should also be taken into consideration. As it shows the negligence of the staff of Aldi Supermarket, the harm that had been occurred to Tamara might have been avoided by the appropriate performance of their duties. It was the duty of the staff to avoid such an act which should have been reasonably predicted by the staff that any spillage on the floor could cause harm to the customers(University of Western Australia, 2017). In Donoghue vs. Stevenson, the intention of the manufacturer was established that the drink should reach up to the customer sealed without being examined but it should have been assured by the manufacturer that harmful things should not have went into the bottles (Law Vision, 2008). It was the duty of the manufacturer to reasonably forecast the injury that could have been happened to the complainant in a case such a harmful thing would be taken by them, thus, it was concluded by the court that the manufactur er owed a duty of care to Mrs. Donoghue (Rule of Law Institute of Australia, 2012). Aldi Supermarkets claimed that their staff examines the Supermarket lanes in every 40 minutes. According to Section 5B(2) of Civil Liability Act of 2002, in determination of whether suitable precautions would have been taken by the offender as a reasonable being against the risk of destruction or injury, it is required to be taken into consideration by the court that the likelihood of the happening of harm if care had not been taken, the possible significance of the damage had occurred, defenses taken to avoid the destruction and social utility of the actions that might cause risk of damage or injury(Lexisnexis, 2006). In Tamaras case, it is reasonably obvious that due to any spillage over the floor in the Supermarket aisles, customers or any other person could have slip over it and can get hurt. Furthermore, the severity of injury cannot be determined as it depends on person to person because severe wounds might also occur to some of the individuals. Thus, preventive measures are an ticipated to be taken in the best interests of the Supermarket to avoid such accidents which have been caused to Tamara. To determine breach of duty of care, the court contemplates few factors which include foreseeability of risk which means, higher the risk, the more the efforts which are required by the offender to evade it(The University of Queensland, 2017). The court decides the rationality of the actions conducted by the offender also which might comprise of various factors which include the cost and burden enforced by eradicating the risk accompanied by social and public utility of the conducts of the offender. In Tamaras case, foreseeability is anticipated from the Aldi supermarket since there are various products which are sold by the market if get fallen over the floor might cause severe injuries to the customers. They cannot escape with their accountabilities by appealing that their staff take due care of the cleanliness but, they are anticipated to take standard care during any spillage on the floor because customers can get hurt promptly. Therefore, Tamara can litigate the supermarket and would be compensated by the supermarket. References ALRC, 2017. Authorising what would otherwise be a Tort. Australian Law Reform Commission, pp. 107-111. Doepel, M. Downie, C., 2006. A Comprehensive Guide to Tort Law Reform throughout Australia, s.l.: Kennedys. Law Vision, 2008. The Law of Torts, s.l.: Law Vision Pty Ltd . Lexisnexis, 2006. Civil Liability Australia. [Online] Available at: https://www.lexisnexis.com.au/en-au/products/civil-liability-in-australia.page[Accessed 19 May 2017]. Rule of Law Institute of Australia, 2012. Torts: Legal Wrongs and the Rule of Law. [Online] Available at: https://www.ruleoflaw.org.au/wp-content/uploads/2012/08/Video-2-Worksheet-Snails-Mice-and-Tort-Law-Qld.pdf[Accessed 19 May 2017]. The University of Queensland, 2017. Law of Torts (LAWS7002). [Online] Available at: https://www.uq.edu.au/study/course.html?course_code=LAWS7002 [Accessed 19 May 2017]. University of Western Australia, 2017. Don't Be Negligent - Find Out About Torts. [Online] Available at: https://guides.library.uwa.edu.au/torts [Accessed 19 May 2017]. Witting, C., 2007. Tort Law, Policy and the High Court of Australia. Melbourne University Law Review, Volume 31, p. 569.